July 19, 2018

Report card: Find out what happened when GreenFig students presented their final, real-world project

Thereasa Roy & Trevor Dolan, Kollective Technology
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Thereasa Roy & Trevor Dolan, Kollective Technology

When Kollective signed on to be the recipient of a real-world class project executed by GreenFig’s Digital Marketing Science students, its managers were not sure what to expect. As a GreenFig “Apprentorship” partner, Kollective would provide an apprentice-like experience along with expert mentorship to GreenFig’s Digital Marketing Science students over a 4-week period.

During the Apprentorship, Kollective — a cloud-based software-defined enterprise content delivery network solution — tasked GreenFig’s Digital Marketing Science students with a content audit, competitive analysis, messaging map, and strategy. They also asked GreenFig students to provide recommendations on missing content in its funnel, perform keyword research, and then build recommended content out in Marketo for an email campaign.

“It’s a monumental task to take on in a month,” said Trevor Dolan, Kollective’s Segment Manager for Software Delivery. “I was looking at it as a pretty daunting undertaking, but it was something I knew we needed to do.”

After 16 weeks of coursework in business fundamentals, strategy, tactics, and technology, our 2017/18 cohort was energized and prepared to transform their newly acquired skills into deliverables for a real company with a real marketing need.

The results far exceeded the Kollective team’s expectations.

“I was astounded by the student's ability to take our requirements for the persona, requirements for positioning, and where we felt we fit within the marketplace, and just run with it,” noted Dolan. “Their work has given us a strategy and a leg up in our ability to create compelling content and determine the right place to put our content marketing efforts.”

Kollective operates with a lean team, which is one of the reasons they sought GreenFig’s help for their content audit.

“To get a whole team of people to do that analysis and come up with a set of suggested campaigns was fantastic for us. It saved us a ton of time,” said Thereasa Roy, Kollective’s Segment Manager for Video Delivery. “Plus, I don’t feel like I had to guide them too much or do a lot of correcting. They just seemed to get it.”

The culmination of the 4-week Apprentorship took place last week as teams of students presented Kollective with their findings and strategy recommendations — both in-person and remotely via video conference.

The students not only accomplished the project objectives, they created comprehensive plans for Kollective to apply in their marketing departments as well as insights to help guide their marketing efforts.

“In terms of results, it exceeded what I expected” offered Dolan. “There are details that I can now take and apply to what we need to be doing. It’s been a tremendous experience.”

When the presentations concluded, GreenFig’s Digital Marketing Science class of 2017/2018 were awarded their official GreenFig microdegrees and are now poised to apply their job-ready business skills in the digital workforce.

Looking ahead, GreenFig is putting the final touches on the summer Digital Marketing Science course set to launch June 4. This immersive, 8-week class will be held daily Monday through Thursday.

For more information, drop us a note at info@greenfig.com.

Want to learn more about our recent graduates? Check out student stories from a few of our Digital Marketing Science microdegree earners including Ryan Kelley, Brandy Malcolm KerrRenée Hamilton-McNealy and Aleena Ferlin.


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Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we'll introduce you to several current students, find out what drove them to GreenFig, what skills they're developing right now, and what they aim to achieve with their microdegree from GreenFig. Bridging the skills gap for veterans As Renée Hamilton-McNealy began preparing for a career change after nearly two decades in and out of active military service, she knew she didn’t need another college degree. After all, she already holds a bachelor’s in financial services and an MBA in finance, not to mention loads of management and leadership experience as a Master Sergeant in the Army Reserve. Rather, she was looking for a targeted, focused program that could help her develop the up-to-date technology skills she needed to land a marketing position now, but was discouraged by other programs she researched. “I was looking for more specialized education than what a general degree could offer,” explains Renée. “I wanted to prepare myself for life after I completely retire from the military, and to feed my passion for marketing.” Renée discovered GreenFig through The Paradigm Switch, a nonprofit that helps link military veterans and their spouses to prestigious skill-based training programs. “I’m not afraid to start over,” she says. “I wanted to challenge myself.” Renée explains that she wanted to gain skills in marketing analytics, and become proficient with tools that measure the impact of a campaign’s effectiveness. Renée enrolled in GreenFig’s Digital Marketing Science course remotely from the Bay Area, and says that the program offered a healthy, collaborative learning environment where she felt supported. “I learn best in my own environment and in my own space,” she says. “I liked not having to physically commute someplace. With GreenFig, the communications options are endless, and there were always ways to connect inside and out of the classroom.” Looking back, Renée says it was her instructors’ enthusiasm and ability to teach their craft that confirmed she had found the right program. “I just love the fact that the instructors, who are accomplished and experienced, were just as passionate to share their knowledge with us as we were to learn it,” she says. “And they had more than just experience, they also know how to teach. Just because you are a subject matter expert, doesn’t mean that you know how to transfer that knowledge so that someone else can comprehend it.” Renée believes GreenFig’s training courses are ideal for veterans, who are accustomed to targeted, hyper-focused skill development and who thrive in hands-on, real-world environments where those skills can be quickly applied. Applying the digital marketing skills she’s developed over the past 16 weeks to a real-world marketing campaign for a real-world company is an ideal application exercise for veterans like her, says Renée. “In graduate school, I did case studies,” she recalls. “What we’re doing now is benefitting a real company.” Armed with a unique set of skills -- digital marketing, finance and management -- upon graduation, Renée is hoping to join a marketing team where she can specialize in marketing analytics and social media management. “What GreenFig offers is what I needed,” she says. “To challenge me, allow me to get certifications, provide relevant and modern information, and give me the opportunity to immediately apply and exercise this knowledge in the marketplace.” Advance your skills and set your next big challenge at GreenFig. Check us out at www.greenfig.net.

Thursday, July 19, 2018

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