July 19, 2018

Brandy Malcolm-Kerr: I needed to evolve

Brandy Malcolm-Keer | GreenFig Student
Written by:

Brandy Malcolm-Keer | GreenFig Student

Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we will introduce you to several current students, find out what drove them to GreenFig, what skills they are developing right now, and what they aim to achieve with their microdegree from GreenFig.

Fall 2017 Digital Marketing Science: I needed to evolve

With 10 years of experience as a marketer, Brandy Malcolm-Kerr was concerned that a course in Digital Marketing Science might be too pedestrian. Not to mention she already held an MBA. Still, Brandy decided to take the leap. She knew her traditional marketing background needed a 21st-century makeover.

“I needed to evolve my marketing knowledge to stay relevant in the digital tech space,” she says.

At the halfway point of the 20-week course, Brandy says GreenFig’s Digital Marketing Science course has kept her “engaged and super-focused”.

Her primary reason for taking the course? Be relevant.

“What really excited me about the course was the opportunity to learn how to use and apply marketing automation tools,” Brandy explains, adding “I wanted more than a textbook course”.

Brandy is earning her microdegree in Digital Marketing Science while concurrently working full-time at a marketing firm, where she is transitioning from a project management role to sales enablement.

She expects to implement her recently acquired skills in sales and marketing alignment back at work.

The most tangible takeaways, she notes, are the opportunities to gain Google Analytics Certification and be prepared for a Marketo Associates Certification.  “That will apply instantly,” she adds. “You can put it on your resume and you are ready to hit the ground running.”

Brandy says she would recommend GreenFig’s Digital Marketing Science course to long-time marketers as well to those just breaking into the industry.

“I have found it extremely valuable, particularly the higher-level strategy. It excites you about marketing.”

As for GreenFig, where our lifelong learners take this knowledge and how they apply it in their careers is where the team gets their joy. It is our WHY. Why we created this teaching platform, so people can learn new skills, be relevant, and be job ready in limited time.  For more information about GreenFig, A Micro Education company, go to www.greenfig.com.

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