Interview Tips, Part 1 - Land your dream job
Great interview tips to help you prepare for your dream career.
Aleena Ferlin | GreenFig Student
Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we will introduce several current students, find out what drove them to GreenFig, what skills they are developing right now, and what they aim to achieve with their microdegree from GreenFig.
Fall 2017 Digital Marketing Science: Looking to Jump-Start a Marketing Career
After graduating from college in 2014 with a degree in business administration and marketing, Aleena Ferlin struggled to land a position in the marketing field. Every job opening she came across was either too entry level or required extensive marketing experience, which she did not have.
Aleena gratefully landed an office administration position at a venture capital firm “to get her career going”. Knowing she had an interest in marketing, one of the firm’s partners encouraged Aleena to enroll in the GreenFig’s Digital Marketing Science course.
She says in-depth skill development in pay-per-click, Marketo training, Google Adwords, and Google Analytics will be especially relevant in her quest to transition into a digital marketing role post-course.
“I definitely did not have the opportunity to learn those skills in college,” she says. “I do not know if it was even relevant back then.” And back then was less than four years ago!
She went on to note since her firm is increasingly relying on Google Analytics, her new skills will translate to an immediate impact at work.
Aleena attends GreenFig classes “virtually” and praises how interactive the experience has been despite the fact she is not “technically there”.
Living in the Bay Area, she notes the option to attend classes remotely is a huge win for her. Even if they were held within 20 miles, she says facing Bay Area congestion after work to attend class would be a no-deal for her.
“But, feeling like I’m in the class environment versus watching a recording,” she adds, “really helps me learn.”
Aleena says she is confident the skills she’s learning from GreenFig’s expert instructors, all of whom are current CMOs or marketing execs in the industry, will jumpstart a career more aligned with her professional interests in the marketing space.
“GreenFig instructors are living it,” she says. “With GreenFig you are getting real-life, real-time examples and lessons in applications they are using now.”
Great interview tips to help you prepare for your dream career.
We’ve all heard the joke: What’s the difference between a large pizza and a history degree? One can feed a family of four. For the purposes of the pun, history can be replaced with any liberal arts major. From English and art history to political science and philosophy — the notion has been that those who choose a humanities tract graduate from college with heaps of debt yet find themselves working as a barista or the checkout line at Whole Foods. But that doesn’t mean their liberal arts degree doesn’t have value — even as we transform to a digital age. Many assume that in our current (and future) tech-consumed and driven world, that math and science education — software engineering, programming, coding, and the like — is the exclusive golden ticket to career success. To be sure, we need these kinds of minds and this kind of training. But, it’s a mistake to believe that the liberal arts educated don’t have a critical role to play in the digital workforce. Because after all, who is going to do the selling, the marketing and the customer servicing of today’s technology services and products? Answer: Those who have honed critical thinking, writing and interpersonal skills, and who possess the nontechnical ability to connect with end users a la their liberal arts education. This notion is confirmed in “That ‘Useless” Liberal Arts Degree Has Become Tech’s Hottest Ticket,” a Forbes article that provides example after example of liberal arts degree holders achieving success in today’s tech world, along with stats to back up the claim that tech companies are increasingly recruiting more nontechnical talent. The article uses the analogy of the automobile industry in the 1920s, which “created enormous numbers of jobs for people who helped fit cars into everyday life: marketers, salesmen, driving instructors, road crews and so on.” A similar trend is unfolding today. The article goes on to reveal that “throughout the major U.S. tech hubs, whether Silicon Valley or Seattle, Boston or Austin, Texas, software companies are discovering that liberal arts thinking makes them stronger. Engineers may still command the biggest salaries, but at disruptive juggernauts such as Facebook and Uber, the war for talent has moved to nontechnical jobs, particularly sales and marketing. The more that audacious coders dream of changing the world, the more they need to fill their companies with social alchemists who can connect with customers — and make progress seem pleasant.” And the ability to connect is what liberal arts thinkers do best. But don’t pack your bags for Silicon Valley just yet, English majors. Yes, you’ve got great critical thinking, writing and communication skills. And yes, tech companies are hiring nontechnical people like you. But to land one of the aforementioned sales and marketing positions requires more than just a degree. While you have the right foundation, your university education did not prepare you with the up-to-date digital skills and experience required for a job-ready resume in the fast-moving, fast-changing digital age. That’s why a liberal arts degree crossed with a microdegree in applied business science from GreenFig is such a powerful combination for procuring a growth career in tech. GreenFig’s curriculum has been tailored by industry experts to help you gain these high-demand skills and master critical strategic concepts in a short period of time. And unlike traditional online courses, GreenFig’s hybrid training platform is laser-focused on experiential learning — combining live, interactive online and offline team-based instruction, all the while guaranteeing its students gain real-world, practical experience. So you can demand a higher salary in an evolving industry faster than it takes to perfect latte art. For more details on how you can transform your liberal arts resume into a tech-ready ticket in less than 10 hours a week, visit greenfig.net. Click here course schedule for September 13, 2017 term.
I feel like there is a misconception in the marketplace today around what Account Based Marketing (ABM) is. Many people believe that you need a big fancy piece of software to execute it when the reality is that you can start your ABM strategy with the most highly available and adopted piece of marketing technology today, Microsoft Excel. This belief comes from the surge of ABM as a core business strategy that was created by the MarTech vendors offeri