July 19, 2018

Marketo and GreenFig - Innovators in Education

Cari Baldwin | General Manager, GreenFig
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Cari Baldwin | General Manager, GreenFig

Last week I had the pleasure of joining 12 graduates from one of GreenFig's inaugural classes at Marketo’s Marketing Nation Summit.  While this was not my first rodeo, it was fun to participate with college students and recent grads, as they marveled at the Hollywood-like world of technology user conferences.  Amidst Queen Latifah, James Corden, and Entourage-level parties, we also found a commitment to education and an opportunity for all marketers, regardless of their skills or background to learn and grow.  

At this event, Marketo announced a partnership with GreenFig, a micro education company, offering microdegrees in applied business science. Our first course is in digital marketing science, where a comprehensive marketing curriculum provides students with the knowledge and experience they need to understand the science of end-to-end digital marketing, including content strategy, account-based marketing, setting up and running Marketo, and so much more.

The Education System is Ripe for Change

Bruce Cleveland, our co-founder and chairman of the board at GreenFig, is passionate about the topic of re-skilling the workforce for the digital economy, because, in order to foster innovation, accelerate revenue growth, and increase profit margins, companies are “digitizing” nearly every business function. The centralized factories and hard machinery that dominated the last industrial age are being replaced with service-related jobs, distributed work environments, powered by “soft machinery” – business application software – supplied by companies such as Google, IBM, Marketo, Microsoft, Oracle, Salesforce, and SAP, to name a few.  You can read his recent post on the topic here.

As a result of this seismic shift, there are thousands of well-paying jobs that are vacant, as there are too few who are trained and qualified to fulfill the roles. At the same time, the college curriculum cannot keep up with the pace of change, creating a larger gap between what industry needs and what colleges can provide.   

The best quote I heard at Marketo Summit was, “GreenFig definitely caught my attention during the keynote as I have joked for a long time that I learned more about digital marketing from Marketo's Definitive Guides than from my MBA.”  Anyone who has consumed these informative guides from Marketo will get this!

That speaks volumes regarding the lack of education currently available and confirms that a microdegree from a micro education company will provide the kind of training that is a “must have” for both individuals and employers as we move further into the digital era. Our program offers digital marketing proficiency in 200 hours, a certificate from Marketo and Google, and actual work experience – the stuff that builds resumes and helps our students get jobs. 

Learn more about Marketo and GreenFig’s commitment to education, and enjoy this video, starring Steve Lucas, CEO of Marketo and our own Bruce Cleveland.

It warms my heart to watch individuals learn and grow - whether it is a student unsure of their career path, a stay at home mom wanting to get back into the workforce, a veteran looking for skills to get them that amazing job they deserve – there are opportunities for everyone earning a microdegree from GreenFig.  In fact, we have hired two recent graduates to be part of our team – they have the skills we need to build our marketing department quickly.  We call them “the Figgies” and I love seeing their curiosity fed, their passion grow.  Thank you Marketo and GreenFig for making that possible.

To lifelong learning,

Cari Baldwin

Photo Courtesy of Marketo Blog

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We’ve all heard the joke: What’s the difference between a large pizza and a history degree? One can feed a family of four. For the purposes of the pun, history can be replaced with any liberal arts major. From English and art history to political science and philosophy — the notion has been that those who choose a humanities tract graduate from college with heaps of debt yet find themselves working as a barista or the checkout line at Whole Foods. But that doesn’t mean their liberal arts degree doesn’t have value — even as we transform to a digital age. Many assume that in our current (and future) tech-consumed and driven world, that math and science education — software engineering, programming, coding, and the like — is the exclusive golden ticket to career success. To be sure, we need these kinds of minds and this kind of training. But, it’s a mistake to believe that the liberal arts educated don’t have a critical role to play in the digital workforce. Because after all, who is going to do the selling, the marketing and the customer servicing of today’s technology services and products? Answer: Those who have honed critical thinking, writing and interpersonal skills, and who possess the nontechnical ability to connect with end users a la their liberal arts education. This notion is confirmed in “That ‘Useless” Liberal Arts Degree Has Become Tech’s Hottest Ticket,” a Forbes article that provides example after example of liberal arts degree holders achieving success in today’s tech world, along with stats to back up the claim that tech companies are increasingly recruiting more nontechnical talent. The article uses the analogy of the automobile industry in the 1920s, which “created enormous numbers of jobs for people who helped fit cars into everyday life: marketers, salesmen, driving instructors, road crews and so on.” A similar trend is unfolding today. The article goes on to reveal that “throughout the major U.S. tech hubs, whether Silicon Valley or Seattle, Boston or Austin, Texas, software companies are discovering that liberal arts thinking makes them stronger. Engineers may still command the biggest salaries, but at disruptive juggernauts such as Facebook and Uber, the war for talent has moved to nontechnical jobs, particularly sales and marketing. The more that audacious coders dream of changing the world, the more they need to fill their companies with social alchemists who can connect with customers — and make progress seem pleasant.” And the ability to connect is what liberal arts thinkers do best. But don’t pack your bags for Silicon Valley just yet, English majors. Yes, you’ve got great critical thinking, writing and communication skills. And yes, tech companies are hiring nontechnical people like you. But to land one of the aforementioned sales and marketing positions requires more than just a degree. While you have the right foundation, your university education did not prepare you with the up-to-date digital skills and experience required for a job-ready resume in the fast-moving, fast-changing digital age. That’s why a liberal arts degree crossed with a microdegree in applied business science from GreenFig is such a powerful combination for procuring a growth career in tech. GreenFig’s curriculum has been tailored by industry experts to help you gain these high-demand skills and master critical strategic concepts in a short period of time. And unlike traditional online courses, GreenFig’s hybrid training platform is laser-focused on experiential learning — combining live, interactive online and offline team-based instruction, all the while guaranteeing its students gain real-world, practical experience. So you can demand a higher salary in an evolving industry faster than it takes to perfect latte art. For more details on how you can transform your liberal arts resume into a tech-ready ticket in less than 10 hours a week, visit greenfig.net. Click here course schedule for September 13, 2017 term.

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