July 19, 2018

Marketo and GreenFig - Innovators in Education

Cari Baldwin | General Manager, GreenFig
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Cari Baldwin | General Manager, GreenFig

Last week I had the pleasure of joining 12 graduates from one of GreenFig's inaugural classes at Marketo’s Marketing Nation Summit.  While this was not my first rodeo, it was fun to participate with college students and recent grads, as they marveled at the Hollywood-like world of technology user conferences.  Amidst Queen Latifah, James Corden, and Entourage-level parties, we also found a commitment to education and an opportunity for all marketers, regardless of their skills or background to learn and grow.  

At this event, Marketo announced a partnership with GreenFig, a micro education company, offering microdegrees in applied business science. Our first course is in digital marketing science, where a comprehensive marketing curriculum provides students with the knowledge and experience they need to understand the science of end-to-end digital marketing, including content strategy, account-based marketing, setting up and running Marketo, and so much more.

The Education System is Ripe for Change

Bruce Cleveland, our co-founder and chairman of the board at GreenFig, is passionate about the topic of re-skilling the workforce for the digital economy, because, in order to foster innovation, accelerate revenue growth, and increase profit margins, companies are “digitizing” nearly every business function. The centralized factories and hard machinery that dominated the last industrial age are being replaced with service-related jobs, distributed work environments, powered by “soft machinery” – business application software – supplied by companies such as Google, IBM, Marketo, Microsoft, Oracle, Salesforce, and SAP, to name a few.  You can read his recent post on the topic here.

As a result of this seismic shift, there are thousands of well-paying jobs that are vacant, as there are too few who are trained and qualified to fulfill the roles. At the same time, the college curriculum cannot keep up with the pace of change, creating a larger gap between what industry needs and what colleges can provide.   

The best quote I heard at Marketo Summit was, “GreenFig definitely caught my attention during the keynote as I have joked for a long time that I learned more about digital marketing from Marketo's Definitive Guides than from my MBA.”  Anyone who has consumed these informative guides from Marketo will get this!

That speaks volumes regarding the lack of education currently available and confirms that a microdegree from a micro education company will provide the kind of training that is a “must have” for both individuals and employers as we move further into the digital era. Our program offers digital marketing proficiency in 200 hours, a certificate from Marketo and Google, and actual work experience – the stuff that builds resumes and helps our students get jobs. 

Learn more about Marketo and GreenFig’s commitment to education, and enjoy this video, starring Steve Lucas, CEO of Marketo and our own Bruce Cleveland.

It warms my heart to watch individuals learn and grow - whether it is a student unsure of their career path, a stay at home mom wanting to get back into the workforce, a veteran looking for skills to get them that amazing job they deserve – there are opportunities for everyone earning a microdegree from GreenFig.  In fact, we have hired two recent graduates to be part of our team – they have the skills we need to build our marketing department quickly.  We call them “the Figgies” and I love seeing their curiosity fed, their passion grow.  Thank you Marketo and GreenFig for making that possible.

To lifelong learning,

Cari Baldwin

Photo Courtesy of Marketo Blog

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Thursday, July 19, 2018

Never Stop Learning No Matter Your Age

Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we’ll introduce you to several students, find out what drove them to GreenFig, what skills they’re developing right now, and what they aim to achieve with their microdegree from GreenFig.</em></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;"><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent; vertical-align: baseline;">“Never stop learning, no matter what your age”</strong></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">Deanna Paik could’ve been content to ride out the status quo. After all, the entrepreneur already owns a successful business and possesses a mile-long resume featuring business management roles in numerous sectors. She knows international shipping, how to buy patents overseas, and the ins and outs of owning a successful art gallery.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">But resting on her laurels doesn’t jive with Deanna’s never-stop-learning mentality. While the first half of her career is in the rear-view mirror, she strongly believed that in order to continue to thrive in the second half, her skills needed to evolve.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">When Deanna heard about the opportunity to grow her digital marketing skills as a student in our fall Digital Marketing Science course, she jumped at the chance.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“I always challenge myself,” she says. “Even though I’m older than most of the other students, I always want to be relevant.“ Specifically, Deanna says she needed to update her technology and strategy skills. Marketing analytics and persona mapping were on the top of her list when starting the course.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">Deanna notes that <a href="https://sandbox.greenfig.com/what-we-offer/industry-instructors/" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline; color: rgb(147, 201, 61); text-decoration-line: none;">GreenFig’s instructors</a> — who are all seasoned, and working, marketing experts — brought realism and energy to the classroom in a way that was empowering to her.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“I’m most surprised by how energized I am,” she says. “You go into some courses and it’s interesting. But it doesn’t inspire you to get up in the morning and say ‘what else can I learn today’?”</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">Following 16 weeks of classroom instruction, GreenFig students have transitioned to the Apprentorship Module (a mentor-guided apprenticeship with real-world companies). Leveraging their new skills, small groups of students collaborate with a real-world company and execute an active, real-world marketing campaign.<br>“You can sit and learn new skills,” says Deanna, “but to experience it is another thing. I’ve got to put my hands on it and use it.”</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">For Deanna, “micro education” is all about evolving, and thriving. Already equipped with tremendous skills and experience, Deanna didn’t want or need a career U-turn. Rather, her aim is to strengthen and adapt her skills to a changing digital workforce. A highly focused, super-charged course that builds job-ready skills and experience in a condensed period of time was the perfect solution.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“I want to see my professional future keep going for the next 20 or 30 years, and a micro degree from GreenFig allows me to do that,” Deanna says. “To continue to thrive in today’s workplace, this is where people like me need to be.”</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“When I look back, I’ve changed my career every 7 to 8 years,” she adds. ‘I’ve gone from the cosmetic industry, to buying patents in Europe, working for a law firm, then going into the sp</p>

Thursday, July 19, 2018

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