July 19, 2018

Putting the Pieces Together

Ryan Kelley | GreenFig Student
Written by:

Ryan Kelley | GreenFig Student

Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course.  Here, we will introduce you to several current students, find out what drove them to GreenFig, what skills they are developing right now, and what they aim to achieve with their microdegree from GreenFig. 

Putting the pieces together

Why would a business analyst at a leading firm that specializes in digital marketing for property management companies enroll in GreenFig’s Digital Marketing Science course?

Answer: To see the bigger (business) picture.

Ryan Kelley performs data and cost analysis for clients at G5. But when the company offered to upskill some of its employees by enrolling them in a course that covers digital marketing fundamentals, strategy, tactics, and technology, Ryan eagerly raised his hand.

“The reason was to have a few people on staff with a holistic view of digital marketing, rather than niche, specialized skills,” he explains. “That really excited me.”

A former client success manager with a bachelor’s degree in marketing, Ryan says the GreenFig curriculum gave him current tools and best practices in the customer journey, sales and marketing alignment, and message mapping that was instantly relevant to his company’s needs.

“I’m not old, but it does make me feel old when I think back to my marketing classes in college,” says Ryan, who earned his degree in 2011. “You don’t talk about concepts like pipeline generation or MQL. In this course, we get to the nitty-gritty of buyer persona and message mapping. These classes drove me to think differently.”

In only 16 weeks, Ryan is already leveraging his new skills to make an immediate, organization-wide impact at G5.

“The best thing I learned was how to position our brand,” he says. “I’m saving all my lecture videos so I can go back and revisit them. The next thing will be to help educate my organization on sales and marketing alignment and leveraging our customer journey. GreenFig has taught me that effective marketing is a lot of different pieces that need to work together.”

While his previous education and marketing experience has laid the foundation for his career, Ryan notes that his microdegree from GreenFig will help him stay relevant and current at work.

“If you cellar yourself,” says Ryan, “you’re hurting yourself.”

Learn more about GreenFig’s Digital Marketing Science course here.


Related Posts.

Why GreenFig? The Value of a Microdegree in Applied Business Science

The World Economic Forum cites, “[the digital economy] is disrupting almost every industry in every country. And, these changes herald the transformation of entire systems of production, management, and governance.” Where land, oil, and capital drove the past three Industrial Ages, this new “4th Industrial Age” is powered by “digital oil” – data. Companies are building and deploying systems of intelligence to prospect, discover, and refine the digital oil of the digital economy. And, the miners of this digital oil are “business scientists”. Business scientists must understand how to capture, observe, and utilize customer, financial, market, and product data. They do not necessarily have to be technical – as in know how to code – instead, they must learn how to generate and review business data and use their creative skills to operate business application software. In the US, politicians, academia, and industry leaders are currently placing a tremendous focus on technical training, coding, and other STEM programs. However, the unspoken truth is that many of these positions will eventually be eliminated through advances in artificial intelligence and machine learning. Additionally, many people are simply not interested or well-suited for these technical programs, degrees, and jobs. However, people who are creative and critical thinkers – products of liberal arts programs – are ideally suited to fill the positions of the digital economy. All they need is some additional specialized training and knowledge. Micro Education companies and microdegrees are well-designed to provide such training.

Thursday, July 19, 2018

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