Ryan Kelley | GreenFig Student
Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we will introduce you to several current students, find out what drove them to GreenFig, what skills they are developing right now, and what they aim to achieve with their microdegree from GreenFig.
Why would a business analyst at a leading firm that specializes in digital marketing for property management companies enroll in GreenFig’s Digital Marketing Science course?
Answer: To see the bigger (business) picture.
Ryan Kelley performs data and cost analysis for clients at G5. But when the company offered to upskill some of its employees by enrolling them in a course that covers digital marketing fundamentals, strategy, tactics, and technology, Ryan eagerly raised his hand.
“The reason was to have a few people on staff with a holistic view of digital marketing, rather than niche, specialized skills,” he explains. “That really excited me.”
A former client success manager with a bachelor’s degree in marketing, Ryan says the GreenFig curriculum gave him current tools and best practices in the customer journey, sales and marketing alignment, and message mapping that was instantly relevant to his company’s needs.
“I’m not old, but it does make me feel old when I think back to my marketing classes in college,” says Ryan, who earned his degree in 2011. “You don’t talk about concepts like pipeline generation or MQL. In this course, we get to the nitty-gritty of buyer persona and message mapping. These classes drove me to think differently.”
In only 16 weeks, Ryan is already leveraging his new skills to make an immediate, organization-wide impact at G5.
“The best thing I learned was how to position our brand,” he says. “I’m saving all my lecture videos so I can go back and revisit them. The next thing will be to help educate my organization on sales and marketing alignment and leveraging our customer journey. GreenFig has taught me that effective marketing is a lot of different pieces that need to work together.”
While his previous education and marketing experience has laid the foundation for his career, Ryan notes that his microdegree from GreenFig will help him stay relevant and current at work.
“If you cellar yourself,” says Ryan, “you’re hurting yourself.”
Learn more about GreenFig’s Digital Marketing Science course here.
Introduction to GreenFig Education Series As part of GreenFig’s mission to enable lifelong learning and to accelerate skill development for high demand jobs with our microdegrees in applied business science, we are offering you a sneak peek into the GreenFig experience with our four week Education Series. We provide highlights from the Digital Marketing Science classes taught by Tracy Eiler, CMO of InsideView. She is a marketing pioneer who is passionate about shaping the next generation of marketers. She was recently named a B2B Demand Marketing Game Changer, and is ranked among the Top 30 Most Influential Women in B2B Marketing Technology. Ms. Eiler moonlights as a GreenFig instructor, teaching the same cutting edge topics that she’s advancing at InsideView, including how to align sales and marketing, define total addressable market, and determine ideal customer profiles. We’re excited to offer our blog readers a taste of the job-ready skills our students are gaining this fall to prepare themselves for high-trajectory careers in the digital economy. Putting it together: Turn Total Addressable Market into Closed DealsIn part three of our GreenFig Education Series,
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