MSU Denver Panel - Land Your Digital Marketing Dream Job

Written by:

Aleena Ferlin | Marketing Assitant, GreenFig

On September 6th, GreenFig partnered with Metropolitan State University of Denver and held a panel discussion for their students.

The panel focused our Digital Marketing Science class - a one-of-a-kind live virtual experience to invite students from MSU Denver to join other students from around the U.S. to learn the skills that they need to land today's top jobs from leading industry experts. Our goal is to help them gain real-world work experience that employers seek in today's job market.

We wanted to give their students a look into their potential future by offering them information on digital marketing fundamentals, digital strategy, digital marketing tactics and marketing technology & platforms.

This panel included 4 of Denver’s best industry experts who shared their thoughts about the Digital Marketing world.

The panel included:

‍Scott Berns - Director of Marketing Ops, Centurylink

Jennifer Lancaster - VP of Client Services, Epsilon

Jeff Lampe - Senior Director, Americas Marketing at Arrow Electronics

Anita Covelli- Head of Alliances, DemandGen

These 4 experts shared insider tips on what it takes to get hired and excel in today’s fast-moving digital marketing field. They focused on the different trends in the marketing world, the different aspects hiring managers look for on resumes, the critical skills that can help someone stand out and the steps someone can take to make dreams become reality.

Top Tips:

Expand your connections, reach out and don’t be afraid to connect with people on LinkedIn. Have something interesting to say.
Seek to learn as much as you can about marketing technology. It will open doors for you.
Soft skills are important, learn how to translate what you learned in college to how that can be applied in the real world.

We had a great turnout with over 80 students in attendance. After the panel was over, the students were able to interact with the panelists and some even won some GreenFig swag!

Interested in learning more about our Digital Marketing Science Program? Get more information here.

Here are some photo highlights:

Sara Leoni, CEO takes the stage at the MSU Denver Panel

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Making a Strategic Impact

When GreenFig approached me about participating as an instructor in its new Digital Marketing Science Course, I was not only honored but thrilled to have a chance to participate in a new, innovative program to build savvy digital marketers. Traditional university marketing programs set a great foundation for marketers, but their ability to stay current on the incredibly fast moving world of digital marketing falls flat. I’ve hired many marketers over the years at AT&T Mobility, Microsoft, and others, and I’ve hesitated when hiring early career graduates. The learning curve for being able to hit the ground running for digital marketing roles was just too steep when you have an already stretched marketing team. I’ve typically needed someone who could make an immediate strategic and tactical impact on my digital efforts. The GreenFig Digital Marketing Science microdegree seeks to bridge that gap for the new graduate or the professional wanting to deepen their skill set. Digital marketing is now driving most of the marketing strategies across all industries and it continues to grow. Congratulations students on taking a giant leap forward toward becoming a digital marketing professional. The course I’m teaching is called: Planning for ROI-Baseline KPIs for CMO Dashboards. In this session, we’ll have some fun addressing the following key areas:

October 23, 2018