Aleena Ferlin | Marketing Assitant, GreenFig
On September 6th, GreenFig partnered with Metropolitan State University of Denver and held a panel discussion for their students.
The panel focused our Digital Marketing Science class - a one-of-a-kind live virtual experience to invite students from MSU Denver to join other students from around the U.S. to learn the skills that they need to land today's top jobs from leading industry experts. Our goal is to help them gain real-world work experience that employers seek in today's job market.
We wanted to give their students a look into their potential future by offering them information on digital marketing fundamentals, digital strategy, digital marketing tactics and marketing technology & platforms.
This panel included 4 of Denver’s best industry experts who shared their thoughts about the Digital Marketing world.
These 4 experts shared insider tips on what it takes to get hired and excel in today’s fast-moving digital marketing field. They focused on the different trends in the marketing world, the different aspects hiring managers look for on resumes, the critical skills that can help someone stand out and the steps someone can take to make dreams become reality.
We had a great turnout with over 80 students in attendance. After the panel was over, the students were able to interact with the panelists and some even won some GreenFig swag!
Introduction to GreenFig Education Series As part of GreenFig’s mission to enable lifelong learning and to accelerate skill development for high demand jobs with our microdegrees in applied business science, we are offering you a sneak peek into the GreenFig experience with our four week Education Series. We provide highlights from the Digital Marketing Science classes taught by Tracy Eiler, CMO of InsideView. She is a marketing pioneer who is passionate about shaping the next generation of marketers. She was recently named a B2B Demand Marketing Game Changer, and is ranked among the Top 30 Most Influential Women in B2B Marketing Technology. Ms. Eiler moonlights as a GreenFig instructor, teaching the same cutting edge topics that she’s advancing at InsideView, including how to align sales and marketing, define total addressable market, and determine ideal customer profiles. We’re excited to offer our blog readers a taste of the job-ready skills our students are gaining this fall to prepare themselves for high-trajectory careers in the digital economy. Putting it together: Turn Total Addressable Market into Closed DealsIn part three of our GreenFig Education Series,
After graduating from college in 2014 with a degree in business administration and marketing, Aleena Ferlin struggled to land a position in the marketing field. Every job opening she came across was either too entry level or required extensive marketing experience, which she didn’t have.