GreenFig

Written by:

Aleena Ferlin | Marketing Assitant, GreenFig

On September 6th, GreenFig partnered with Metropolitan State University of Denver and held a panel discussion for their students.

The panel focused our Digital Marketing Science class - a one-of-a-kind live virtual experience to invite students from MSU Denver to join other students from around the U.S. to learn the skills that they need to land today's top jobs from leading industry experts. Our goal is to help them gain real-world work experience that employers seek in today's job market.

We wanted to give their students a look into their potential future by offering them information on digital marketing fundamentals, digital strategy, digital marketing tactics and marketing technology & platforms.

This panel included 4 of Denver’s best industry experts who shared their thoughts about the Digital Marketing world.

The panel included:

‍Scott Berns - Director of Marketing Ops, Centurylink

Jennifer Lancaster - VP of Client Services, Epsilon

Jeff Lampe - Senior Director, Americas Marketing at Arrow Electronics

Anita Covelli- Head of Alliances, DemandGen

These 4 experts shared insider tips on what it takes to get hired and excel in today’s fast-moving digital marketing field. They focused on the different trends in the marketing world, the different aspects hiring managers look for on resumes, the critical skills that can help someone stand out and the steps someone can take to make dreams become reality.

Top Tips:

Expand your connections, reach out and don’t be afraid to connect with people on LinkedIn. Have something interesting to say.
Seek to learn as much as you can about marketing technology. It will open doors for you.
Soft skills are important, learn how to translate what you learned in college to how that can be applied in the real world.

We had a great turnout with over 80 students in attendance. After the panel was over, the students were able to interact with the panelists and some even won some GreenFig swag!

Interested in learning more about our Digital Marketing Science Program? Get more information here.

Here are some photo highlights:

Sara Leoni, CEO takes the stage at the MSU Denver Panel

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Has Marketing Become a Trade?

You used to have to go to four years of university to come out with a degree that would get you a white-collar job. Hours in computer or chemistry labs, all-nighters studying for final exams, group projects, --these were the necessary evils and rites of passage to get a good paying job in the modern world. However, the times are changing, and we have seen the rise of programs like Code Fellows, Coding Dojo, and others to turn the white-collar job of computer programming into a trade. You can learn in a few months what used to take your four years to learn because to do the vast majority of coding jobs need you to code, and they don't need all the extra stuff one learned in college. The same is starting to be true with a career in marketing. The majority of university-trained marketers I run across at best know the four P's (Product, Price, Place, & Promotion) and the four C's (Customer, Cost, Convenience, & Communication) with a sprinkle of strategy on top. The unfortunate reality for many students is that modern marketing requires a broad understanding of digital channels, technical and analytical know how, and tools that they were never exposed to in school. Many of the marketers coming out of college never have setup and run a social campaign, do not understand the ins and outs of a marketing automation platform, and heaven help them if you ask for a modern account-based marketing campaign plan. Add on top of that the jargon and acronyms, marketing can appear to have its own foreign language that is difficult for outsiders to understand. Today, most of the modern marketing education is done through reading great books, educational content marketing provided by the MarTech vendors like Marketo and Moz, analyst firms like Sirius Decisions, and a few rising marketing focused applied learning programs like GreenFig. For someone who is looking to learn and become an effective marketer, you cannot stop learning given the pace of change in the tools and technologies available. So, the question comes in, how can one build a fundamental foundation involving the tools, strategies, and hands-on experience to be valuable to any business on day 1? Where can someone learn the key tools and modern marketing strategies like:

Putting the Pieces Together

Why would a business analyst at a leading firm that specializes in digital marketing for property management companies enroll in GreenFig’s Digital Marketing Science course? Answer: To see the bigger (business) picture. Ryan Kelley performs data and cost analysis for clients at G5. But when the company offered to upskill some of its employees by enrolling them in a course that covers digital marketing fundamentals, strategy, tactics and technology, Ryan eagerly raised his hand.

October 24, 2018

MSU Denver Panel - Land Your Digital Marketing Dream Job

The panel included:

‍Scott Berns - Director of Marketing Ops, Centurylink

Jennifer Lancaster - VP of Client Services, Epsilon

Jeff Lampe - Senior Director, Americas Marketing at Arrow Electronics

Anita Covelli- Head of Alliances, DemandGen

Top Tips:

Interested in learning more about our Digital Marketing Science Program? Get more information here.

Here are some photo highlights:

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