July 19, 2018

Getting a Tax Refund? Invest in You, and A Future in Digital Marketing

Cari Baldwin | General Manager, GreenFig
Written by:

Cari Baldwin | General Manager, GreenFig

Registration Now Open for Fall 2017 Digital Marketing Science Course

The average income tax refund last year was about $3,000.  If you are lucky enough to get something back from Uncle Sam this year, what will you do with it? Pay off a credit card? Plan a vacation?  Go on a shopping spree? Why not invest in you?

Digital Marketing – Opportunities Galore

A quick search on Indeed.com shows there is a need for marketing talent – more jobs available than skilled workers to fill them. If you are considering investing in you, now is the time. Our Fall 2017 Digital Marketing Science course is starting to fill, and you don’t want to miss the opportunity to learn, grow and invest in your future.

What You Will Learn

This course is taught in 5 modules, each building upon the previous:

Fundamentals – We will cover a wide range of topics such as business boot camp (For example, what is the difference between B2B and B2C? How are successful marketing and sales departments organized? How do smart companies set revenue targets?), to understanding what KPIs (key performance indicators) Chief Marketing Officers need to track to ensure ROI (return on investment), to the value of sales and marketing alignment.

Strategy –  Smart digital marketers understand the value of strategy, so we have made this a key component of the educational journey. Learners will gain meaningful insights in the areas of brand positioning; value propositions & messaging; persona development and the buyer’s journey; and content strategy and storytelling. By learning and understanding strategy, and how to align strategy to tactics, our students are bringing value to their jobs on day one.

Digital Marketing Tactics – This module will focus on foundational tactics including pay-per-click, SEO (search engine optimization), full funnel engagement strategies and website optimization, as well as explore trends that are driving marketing execution improvements including Account Based Marketing (ABM) and social analytics.

Technology – Marketing technologies are the cornerstone of today’s modern marketing department and an area that is growing annually.  Scott Brinker’s 2017 Marketing Technology Landscape Supergraphic highlights 5,381 solutions, an increase of about 40 percent from 2016.  Today’s marketers must embrace technology, and GreenFig provides training in the top marketing applications including Marketo, the industry-leading marketing automation software. Students will earn a certification from Marketo and Google upon successful completion of the course, an impressive addition to their resume.

Real-world ProjectLearning by doing helps our students apply what they have learned in a collaborative and supportive environment.  Real-world projects might include designing and executing a digital strategy for a new project launch, creating and implementing a new PPC program for demand generation, or launching a webinar series for cross-selling and upsell initiatives – all will include executing programs in Marketo. We are partnering with innovative companies that see the value in working with GreenFig students and are looking for talent within their own organizations. In fact, we have seen GreenFig students work as interns and employees directly following real-world projects.  This is real resume building work and the opportunity to connect with hiring managers is extremely valuable.

Be Job-Ready and Learn From the Experts

GreenFig is laser-focused on developing job-ready talent in applied business science. Our Digital Marketing Science graduates are awarded certificates from Google and are prepared for certification exams in Marketo, which are highly sought after by today’s employers.

Our instructors are innovators, market leaders and field experts passionate about sharing their business acumen and helping our students succeed. By sharing knowledge and providing mentorship, our who’s who list of entrepreneurs, executives and strategists are creating a new generation of business thinkers and doers prepared to succeed wherever they go.  This fall’s Digital Marketing Science course list of leaders will be your guides on the path to job readiness.

Apply today!

And remember, as the wise Warren Buffet says “The most important investment you can make is in yourself.”

To Lifelong Learning,

Cari Baldwin,

General Manager


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History Majors: You’ve Got a Future in Tech

We’ve all heard the joke: What’s the difference between a large pizza and a history degree? One can feed a family of four. For the purposes of the pun, history can be replaced with any liberal arts major. From English and art history to political science and philosophy — the notion has been that those who choose a humanities tract graduate from college with heaps of debt yet find themselves working as a barista or the checkout line at Whole Foods. But that doesn’t mean their liberal arts degree doesn’t have value — even as we transform to a digital age. Many assume that in our current (and future) tech-consumed and driven world, that math and science education — software engineering, programming, coding, and the like — is the exclusive golden ticket to career success. To be sure, we need these kinds of minds and this kind of training. But, it’s a mistake to believe that the liberal arts educated don’t have a critical role to play in the digital workforce. Because after all, who is going to do the selling, the marketing and the customer servicing of today’s technology services and products? Answer: Those who have honed critical thinking, writing and interpersonal skills, and who possess the nontechnical ability to connect with end users a la their liberal arts education. This notion is confirmed in “That ‘Useless” Liberal Arts Degree Has Become Tech’s Hottest Ticket,” a Forbes article that provides example after example of liberal arts degree holders achieving success in today’s tech world, along with stats to back up the claim that tech companies are increasingly recruiting more nontechnical talent. The article uses the analogy of the automobile industry in the 1920s, which “created enormous numbers of jobs for people who helped fit cars into everyday life: marketers, salesmen, driving instructors, road crews and so on.” A similar trend is unfolding today. The article goes on to reveal that “throughout the major U.S. tech hubs, whether Silicon Valley or Seattle, Boston or Austin, Texas, software companies are discovering that liberal arts thinking makes them stronger. Engineers may still command the biggest salaries, but at disruptive juggernauts such as Facebook and Uber, the war for talent has moved to nontechnical jobs, particularly sales and marketing. The more that audacious coders dream of changing the world, the more they need to fill their companies with social alchemists who can connect with customers — and make progress seem pleasant.” And the ability to connect is what liberal arts thinkers do best. But don’t pack your bags for Silicon Valley just yet, English majors. Yes, you’ve got great critical thinking, writing and communication skills. And yes, tech companies are hiring nontechnical people like you. But to land one of the aforementioned sales and marketing positions requires more than just a degree. While you have the right foundation, your university education did not prepare you with the up-to-date digital skills and experience required for a job-ready resume in the fast-moving, fast-changing digital age. That’s why a liberal arts degree crossed with a microdegree in applied business science from GreenFig is such a powerful combination for procuring a growth career in tech. GreenFig’s curriculum has been tailored by industry experts to help you gain these high-demand skills and master critical strategic concepts in a short period of time. And unlike traditional online courses, GreenFig’s hybrid training platform is laser-focused on experiential learning — combining live, interactive online and offline team-based instruction, all the while guaranteeing its students gain real-world, practical experience. So you can demand a higher salary in an evolving industry faster than it takes to perfect latte art. For more details on how you can transform your liberal arts resume into a tech-ready ticket in less than 10 hours a week, visit greenfig.net. Click here course schedule for September 13, 2017 term.

Thursday, July 19, 2018

Bridging The Skills Gap For Veterans

Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we'll introduce you to several current students, find out what drove them to GreenFig, what skills they're developing right now, and what they aim to achieve with their microdegree from GreenFig. Bridging the skills gap for veterans As Renée Hamilton-McNealy began preparing for a career change after nearly two decades in and out of active military service, she knew she didn’t need another college degree. After all, she already holds a bachelor’s in financial services and an MBA in finance, not to mention loads of management and leadership experience as a Master Sergeant in the Army Reserve. Rather, she was looking for a targeted, focused program that could help her develop the up-to-date technology skills she needed to land a marketing position now, but was discouraged by other programs she researched. “I was looking for more specialized education than what a general degree could offer,” explains Renée. “I wanted to prepare myself for life after I completely retire from the military, and to feed my passion for marketing.” Renée discovered GreenFig through The Paradigm Switch, a nonprofit that helps link military veterans and their spouses to prestigious skill-based training programs. “I’m not afraid to start over,” she says. “I wanted to challenge myself.” Renée explains that she wanted to gain skills in marketing analytics, and become proficient with tools that measure the impact of a campaign’s effectiveness. Renée enrolled in GreenFig’s Digital Marketing Science course remotely from the Bay Area, and says that the program offered a healthy, collaborative learning environment where she felt supported. “I learn best in my own environment and in my own space,” she says. “I liked not having to physically commute someplace. With GreenFig, the communications options are endless, and there were always ways to connect inside and out of the classroom.” Looking back, Renée says it was her instructors’ enthusiasm and ability to teach their craft that confirmed she had found the right program. “I just love the fact that the instructors, who are accomplished and experienced, were just as passionate to share their knowledge with us as we were to learn it,” she says. “And they had more than just experience, they also know how to teach. Just because you are a subject matter expert, doesn’t mean that you know how to transfer that knowledge so that someone else can comprehend it.” Renée believes GreenFig’s training courses are ideal for veterans, who are accustomed to targeted, hyper-focused skill development and who thrive in hands-on, real-world environments where those skills can be quickly applied. Applying the digital marketing skills she’s developed over the past 16 weeks to a real-world marketing campaign for a real-world company is an ideal application exercise for veterans like her, says Renée. “In graduate school, I did case studies,” she recalls. “What we’re doing now is benefitting a real company.” Armed with a unique set of skills -- digital marketing, finance and management -- upon graduation, Renée is hoping to join a marketing team where she can specialize in marketing analytics and social media management. “What GreenFig offers is what I needed,” she says. “To challenge me, allow me to get certifications, provide relevant and modern information, and give me the opportunity to immediately apply and exercise this knowledge in the marketplace.” Advance your skills and set your next big challenge at GreenFig. Check us out at www.greenfig.net.

Thursday, July 19, 2018

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