July 19, 2018

GreenFig: Powering Business Science Education for the Digital Economy

Libby Unger | CEO & Co-founder, GreenFig
Written by:

Libby Unger | CEO & Co-founder, GreenFig

About this time last year, GreenFig – a micro education company offering microdegrees in applied business science – imagined a world where individuals are the masters of their careers and businesses are competing to win with strong, relevant talent skilled for the 21st century.

We offered a proven solution to enable companies to rapidly prepare their workforce for the digital economy and allow individuals to secure jobs with the confidence and skills to make an impact on day one. Our unique program allows people to take timeouts, make lane changes, or reach for the next rung on the corporate ladder with limited career risk and for a reasonable price in terms of time and money.

We see three critical roles in powering the digital economy: the software engineers and developers that code the soft machinery powering business; the data scientists who structure and visualize the massive amounts of data delivered by the soft machinery powering business; and the Business Scientists who use the soft machinery and data powering business to derive insights, drive product innovation, grow revenue, and expand margins.

Business Scientists understand the business strategy, tactics, and technology underpinning their work. They have the skills to develop strategies and act tactically in support of business objectives and know how to set up, use and manage soft machinery to execute for competitive success. This soft machinery includes business applications such as Marketo, NetSuite, Salesforce, and Zendesk that power today’s leading companies.

Massive amounts of public and private investment – and attention – are focused on STEM and developing future software engineers, developers, and data scientists. While this is necessary it is not sufficient for building the workforce of the future.

There are less than 400,000 jobs posted on indeed.com for those STEM roles. Compare that to the 2.6 million jobs posted for positions in areas such as sales operations; digital, product and content marketing; customer success; and customer support. These 2.6 million jobs are the jobs of Business Scientists – nearly seven times as many jobs relative to those posted for software engineers, developers, and data scientists. GreenFig was built to fulfill this critical demand.

With this powerful vision, an impressive leadership team, and the financial backing of Silicon Valley’s Wildcat Venture Partners, we officially launched GreenFig Micro Education with Marketo CMO Chandar Pattabhiram, on center stage, to an audience of 6,500 at Marketo Nation Summit in April 2017.

Addressing the Needs of Today’s Digital Workforce

From the beginning, we have believed the accelerating pace of change and the ever-widening workforce skills gap – exacerbated by the digital economy – required a new solution and approach to training. In addition to the obvious metric of 2.6 million job openings for people with business science skills and certification, only 10 percent of employees feel proficient with the digital technology they use at work.

In a world where the pace of change is constant, lifelong learning and accelerated skill development with microdegrees in applied business science are the path to relevance and economic empowerment for individuals and a competitive strength for business.

Individuals who want to participate in meaningful employment in the digital economy must possess:

  1. An understanding of new trends in the marketplace
  2. The ability to acquire job-ready skills for rapid time-to-impact
  3. Demonstrated competence in strategy, tactics, and technology

To address this challenge, GreenFig created an accelerated skill development model that provides microdegrees in applied business science for high-demand jobs in sales, marketing, product, and support. Our Business Scientists graduate understanding the strategies, tactics, and technology underpinning their work. They leave possessing skills to make an impact on day one, whether that’s at a new company, in a stretch role or starting their own business.

Developing Business Scientists

Our enthusiasm and unique training approach were well received! In September 2017 we launched our national Digital Marketing Science course with an engaged and energized class of professionals. Our placement rates attest to the value hiring managers see in our graduates and prove GreenFig is addressing a critical need in the marketplace.

We are excited to watch the recent graduates from our Digital Marketing Science course enter the workforce and begin to make an impact in the fast-moving industry. They leave the GreenFig program confident that they are well-equipped with microdegrees in applied business science, a resume building Apprentorship and in-demand business application software certifications or readiness (e.g. Google Analytics, Marketo).

Industry-current Instructors Bring Business to Life

Some of our biggest cheerleaders have been industry professionals like you. Seasoned executives, experienced marketers, CMOs, and leaders from companies such as Engagio, Google, InsideView, Marketo, Microsoft, and Optimizely eagerly joined our ranks of industry-current instructors. They are driven by a desire to develop Business Scientists that can keep pace with a changing economy and possess an appreciation for the value of applied learning. With this foundation, our instructors are bringing business to life for our students — sharing current leading practices, engaging in pragmatic and interactive discussions, and providing hands-on, real-time feedback.

Partnerships with Business and Higher Education

Along with individuals looking to make an impact in the digital workforce, companies also recognize the value of upskilling their teams. GreenFig recently customized an in-house corporate training curriculum for Banner Health, including business science strategy, tactics, and technology to help the Banner team stay current and competitive in the dynamic healthcare space.

Looking forward, GreenFig will continue to work with companies facing the skills gap challenge to customize corporate training in business science that enable employees to learn, grow, and stay.

Also, watch for GreenFig to partner with higher education to better serve the needs of their communities with our accelerated skill development business science courses. We understand the steep challenge for higher education institutions to adapt programs to meet rapidly changing workforce requirements. Because GreenFig is uniquely positioned to keep our pulse on the changing business environment to rapidly develop relevant business science curriculum, it is a win-win – our combined strengths benefit students, local businesses, and higher-ed!

We were received with great enthusiasm at several recent conferences catering to the innovators in higher education – HERDI and ACHE. We thank you for the overwhelming support and inspiration.

Kudos to Our Founders, Advisory Team, and Community Partners

It is the amazing leadership team – our founders, Advisory Board, and community partners – who all make GreenFig’s mission possible. They bring a wealth of experience in – and passion for – digital and business transformation, higher education, technology, and marketing. We are thrilled with their commitment and partnership in building the market leader in applied business science for high demand jobs in the digital economy.

Specific kudos to co-founder Cari Baldwin, who was recently named one of the Top 35 Women in B2B Marketing. We are honored to have Cari’s expertise and leadership in guiding our Digital Marketing Scientists.

Lastly, we would like to thank other powerful partners for making our programs possible including Justine Evirs with Paradigm Switch enabling veteran funding and participation and  Coco Brown and the Athena Alliance for supporting our efforts to bring talented women to the forefront in our Advisory Board selection process.

What’s in Store for 2018

New this year, look for an 8-week immersion program scheduled for Summer 2018. Our popular 16-week Digital Marketing Science course will return in Fall 2018 as well as a new bevy of business science courses in other verticals.

We will expand our reach by partnering with local community colleges and higher education institutions.  Keep your eyes on the GreenFig website and watch your email to learn more!

As we embrace the new year, we are inspired by the leaders – civic, educational and business – seeking to solve the incredible challenge of providing relevant, cost-effective programs to enable lifelong learning for a diverse workforce required for today and tomorrow.

To lifelong learning,

Libby Unger

CEO and Co-founder 

GreenFig – A Micro Education Company 

@GreenFigME

LATEST FROM BLOG

Related Posts.

GreenFig Education Series Sneak Peek Week 4: Smarter Business Decisions

Introduction to GreenFig Education Series As part of GreenFig’s mission to enable lifelong learning and to accelerate skill development for high demand jobs with our microdegrees in applied business science, we are offering you a sneak peek into the GreenFig experience with our four week Education Series. We provide highlights from the Digital Marketing Science classes taught by Tracy Eiler, CMO of InsideView. She is a marketing pioneer who is passionate about shaping the next generation of marketers. She was recently named a B2B Demand Marketing Game Changer, and is ranked among the Top 30 Most Influential Women in B2B Marketing Technology. Ms. Eiler moonlights as a GreenFig instructor, teaching the same cutting edge topics that she’s advancing at InsideView, including how to align sales and marketing, define total addressable market, and determine ideal customer profiles. We’re excited to offer our blog readers a taste of the job-ready skills our students are gaining this fall to prepare themselves for high-trajectory careers in the digital economy. Putting it together: Turn Total Addressable Market into Closed Deals This is the fourth and final post in a four-part series explaining the concept of total addressable market and providing tips to help you begin identifying, gathering data on, and targeting your company’s TAM. Don’t forget to read part one’s overview of total addressable market, part two’s tips on defining your ideal customer profile, and part three’s tips for turning TAM into your target list. Why are these concepts – the notion of distilling your target market down to the granular level and putting them into practice - critical to growing your B2B business? The answer is simple: ROI. Companies who focus their efforts on these initiatives experience better return on their marketing dollar investment. Put Sales and Marketing to Work by Turning Total Addressable Market into Targets As you look to expand and grow, total addressable market (TAM) is also used to gauge the size of new markets to enter, to justify or expand investments in a current market, or to research new product opportunities. In every case, having an accurate view of your TAM is critical to making the best business decisions. Being able to visualize your market is a bonus that helps with defining and assigning territories, allocating field resources, and focusing marketing efforts. A good example comes from HgCapital, a private equity investor based in London and Munich, who says that “being able to tell a clear story of what truly defines a company’s addressable market is a great starting point for thinking creatively about where to invest for growth”. If, for example, your average contract value is expected to be $25,000 and the total number of potential customers in a market is 1,237, then simply multiplying those two values puts the potential market opportunity at roughly $31 million. If your TAM is inaccurate, even by a small margin, you might make the wrong go/no-go decision. Again, having a “clear story” of the TAM is critical to good decision-making, at every level, from an individual marketing campaign to a strategic business-changing initiative. If you missed the previous installments in this series, you can find them here: Part 1 Maximize Growth by Targeting Your Total Addressable Market Part 2 Ideal Customer Profile Brings Total Addressable Market into Focus Part 3 Put Sales and Marketing to Work by Turning Total Addressable Market into a Targetable List Blog written by Jyothsna Durgados See Tracy in Action GreenFig students not only learn these business-critical concepts, but execute them as well. Our course curriculum includes a mini-internship, providing each student the opportunity to run a real-world marketing campaign for a real-world company. Upon graduation, GreenFig students are then prepared with the skills and experience to make an immediate impact at work. Find out how how quickly you can gain the skills needed to thrive in the digital economy. Drop us a line. Paula Sansburn, COO

Thursday, July 19, 2018

Never Stop Learning No Matter Your Age

Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we’ll introduce you to several students, find out what drove them to GreenFig, what skills they’re developing right now, and what they aim to achieve with their microdegree from GreenFig.</em></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;"><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent; vertical-align: baseline;">“Never stop learning, no matter what your age”</strong></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">Deanna Paik could’ve been content to ride out the status quo. After all, the entrepreneur already owns a successful business and possesses a mile-long resume featuring business management roles in numerous sectors. She knows international shipping, how to buy patents overseas, and the ins and outs of owning a successful art gallery.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">But resting on her laurels doesn’t jive with Deanna’s never-stop-learning mentality. While the first half of her career is in the rear-view mirror, she strongly believed that in order to continue to thrive in the second half, her skills needed to evolve.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">When Deanna heard about the opportunity to grow her digital marketing skills as a student in our fall Digital Marketing Science course, she jumped at the chance.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“I always challenge myself,” she says. “Even though I’m older than most of the other students, I always want to be relevant.“ Specifically, Deanna says she needed to update her technology and strategy skills. Marketing analytics and persona mapping were on the top of her list when starting the course.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">Deanna notes that <a href="https://sandbox.greenfig.com/what-we-offer/industry-instructors/" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline; color: rgb(147, 201, 61); text-decoration-line: none;">GreenFig’s instructors</a> — who are all seasoned, and working, marketing experts — brought realism and energy to the classroom in a way that was empowering to her.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“I’m most surprised by how energized I am,” she says. “You go into some courses and it’s interesting. But it doesn’t inspire you to get up in the morning and say ‘what else can I learn today’?”</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">Following 16 weeks of classroom instruction, GreenFig students have transitioned to the Apprentorship Module (a mentor-guided apprenticeship with real-world companies). Leveraging their new skills, small groups of students collaborate with a real-world company and execute an active, real-world marketing campaign.<br>“You can sit and learn new skills,” says Deanna, “but to experience it is another thing. I’ve got to put my hands on it and use it.”</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">For Deanna, “micro education” is all about evolving, and thriving. Already equipped with tremendous skills and experience, Deanna didn’t want or need a career U-turn. Rather, her aim is to strengthen and adapt her skills to a changing digital workforce. A highly focused, super-charged course that builds job-ready skills and experience in a condensed period of time was the perfect solution.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“I want to see my professional future keep going for the next 20 or 30 years, and a micro degree from GreenFig allows me to do that,” Deanna says. “To continue to thrive in today’s workplace, this is where people like me need to be.”</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px 0px 1em; border: 0px; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 15px; vertical-align: baseline; color: rgb(88, 89, 91); font-family: "Open Sans", Arial, sans-serif;">“When I look back, I’ve changed my career every 7 to 8 years,” she adds. ‘I’ve gone from the cosmetic industry, to buying patents in Europe, working for a law firm, then going into the sp</p>

Thursday, July 19, 2018

Contact us

Need a quote.