Our Digital Marketing Science program is the only program to combine live online instruction, in-demand certifications, and hands-on experience launching a live campaign for a real-world company.
It starts with the fundamentals. Even if you have some marketing experience, this module will ground you in the core concepts that you will need to be successful as a digital marketer. Plus, you'll learn all about your Apprentorship™ project.
A unique, mentored apprenticeship-like experience. As part of a team, you'll launch and analyze a real, live digital marketing campaign.
Research competitors, investigate concepts like brand, persona, and journey, then define messaging and content that connects with your target audience. This section culminates in a strategy presentation for your Apprentorship project.
Learn the tools of the digital marketing trade. We cover search engine optimization, paid search, paid social, analytics, and multichannel campaigns. Also, you’ll earn your Google Ads certification and Google Analytics Qualification. Finally, you’ll launch your marketing campaign for your Apprentorship project.
See how the technology companies enable marketers to manage complex, multichannel campaigns. You’ll learn how marketing technologies work together and how the interactions between these technologies influence the customer experience. Also, you will earn your HubSpot Email Marketing Certification.
Walk away with a portfolio of work that showcases your robust digital marketing skills and certifications.
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros—chief marketing officers and other global experts. Gain real-world insights and deep knowledge to prepare you for today’s top in-demand jobs.
Here are just a handful places where they’ve landed.
Save $150 when you pay upfront
$1,650
$1,500
Pay in 3 monthly installments of
$550/mo
Receive tuition reimbursement from your company
Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
Not necessarily. Some material may be more advanced to those without any previous marketing experience, in which case the instructors would work with you to help fill the knowledge gap to ensure you are getting a full experience.
Between the pre-class preparation, online class sessions and assignments, you should plan to invest 12 hours/week.
You’ll join the instructor-led live broadcast online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based assignments, participate in group discussions, and interact in real time with your instructors. Outside of the live class sessions, you’ll spend time preparing for live class sessions by accessing content and completing tasks through the online learning portal. The online learning portal can be accessed from anywhere with an internet connection.
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