"It felt like a community program, but it was so much more than that because you got to interact with so many people that were across the nation. You work with a real life company and build a campaign for them which we would eventually launch…with real money, real company, real-world experience." – Karie, Digital Marketing Science Grad, Grand Valley State University
Our Digital Marketing Science program is the only program to combine live online instruction, in-demand certificates, and hands-on experience launching a live campaign for a real-world company.
This module will ground you in the core concepts you will need to be a successful digital marketer. Plus, you’ll learn about your Apprentorship™ project and company. Past Apprentorship companies include BeBottle, Sudara, James Avery, Treehut, and many more.
Research competitors, investigate concepts like brand, persona, and journey, then define the messaging and content that best connects with your target audience.
You will learn search engine optimization, paid search, paid social, analytics, and multichannel campaigns. Also, you’ll earn your Google Ads certification and Google Analytics Qualification.
Understand the martech stack, and how to manage complex multichannel campaigns that influence the customer experience. You’ll also earn your HubSpot Email Marketing Certification.
Walk away with a portfolio of work and campaign results that showcase your robust digital marketing skills to current and future employers.
In addition to the three in-demand technology certifications, successful completion of the program earns you a valuable Digital Marketing Certificate of Completion from Grand Valley State University.
December 4, 2019
December 10, 2019
12 pm - 1 pm PT / 3 pm - 4 pm ET
January 7, 2020
January 15, 2020
3 pm - 4 pm PT / 6 pm - 7 pm ET
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros—chief marketing officers and other global experts. Gain real-world insights and deep knowledge to prepare you for today’s top in-demand jobs.
“This Digital Marketing Science class was the best online course I've ever taken. The combination of live lecture with the chat feature brings students as close to a regular class setting as possible. And you gave us access to experts who shared stories that brought the material home.”
Here are just a handful places where they’ve landed.
Price $2,750 $2,200
Save $150 when you pay upfront
Pay in 3 monthly installments of
Receive tuition reimbursement from your company
Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
Not necessarily. Some material may be more advanced to those without any previous marketing experience, in which case the instructors would work with you to help fill the knowledge gap to ensure you are getting a full experience.
Between the pre-class preparation, online class sessions and assignments, you should plan to invest 12 hours/week.
You’ll join the instructor-led live broadcast online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based assignments, participate in group discussions, and interact in real time with your instructors. Outside of the live class sessions, you’ll spend time preparing for live class sessions by accessing content and completing tasks through the online learning portal. The online learning portal can be accessed from anywhere with an internet connection.