Our highly rated Digital Marketing Science course combines online learning with weekly live, group sessions.
This module will ground you in the core concepts you will need to be a successful digital marketer.
Research competitors, investigate concepts like brand, persona, and journey, then define the messaging and content that best connects with your target audience.
You will learn marketing analytics, search engine optimization, paid search, paid social, multichannel campaigns and more.
Understand the martech stack, gain in-demand technical certifications, and learn how to manage complex multichannel campaigns that influence the customer experience.
You’ll walk away with industry-recognized certifications and a Strategic Digital Marketing Playbook that showcases your robust digital marketing skills to current and future employers.
Successful completion of the program earns you a valuable Digital Marketing Certificate of Completion from Grand Valley State University in addition to three in-demand technology certifications.
Delivered online via video lectures and structured content
Master the concepts through practice and feedback
Weekly options to connect live and engage
4 PM - 4:30 PM PT / 7 PM - 7:30 PM ET
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
“This Digital Marketing Science class was the best online program I've ever taken.”
Students rate our course “Excellent” (Net Promoter Score)
More than 9 out of 10 say the program positively impacted their career
Flexible online learning with weekly live/online sessions
(live sessions are optional, but highly recommended)
Price: $1799 $1,500 (save $299)
May 3 - July 9, 2021
Wednesdays, 4-6 PM PT/7-9 PM ET
June 7 - August 20, 2021
Mondays, 4-6 PM PT/7-9 PM ET
July 5 - September 10, 2021
Tuesday, 4-6 PM PT/7-9 PM ET
Here are just a handful places where they work.
"It felt like a community program, but it was so much more than that because you got to interact with so many people that were across the nation. You work with a real life company and build a campaign for them which we would eventually launch…with real money, real company, real-world experience."
Save $150 when you pay upfront
Pay in 3 monthly installments of
Receive tuition reimbursement from your company
Course sizes are limited, so you will want to complete the enrollment form and payment process in order to secure a spot.
Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in Digital Marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
Not necessarily. Some material may be more advanced to those without any previous experience, in which case our mentors can work with you to help fill the knowledge gap to ensure you are getting a full experience.
Each week learners can expect to spend four to six hours working independently (engaging with the online content and/or working in their Strategic Digital Marketing Playbook). In addition, learners will meet once a week for one to two hours in a live, group session. These live sessions are optional but highly recommended.
No, this is a not-for-credit-course.
As this is a not-for-credit course, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your Human Resources department to determine your eligibility.
We don't have an attendance policy for this course, but certificates of completion are awarded to those learners who have successfully completed the course with a passing grade. If attendance is required for employer reimbursement, please reach out to The Learning Team at firstname.lastname@example.org.
In order to receive a certificate of completion, learners must achieve 70% or better on each module assessment, complete 100% of online coursework, submit a completed Strategic Digital Marketing Playbook, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification).
Learners have two weeks from the start date of the course to drop and receive a full refund.
We partner with GreenFig, a market-driven education company, to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.
You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live broadcast once a week through our video conference platform. The online learning portal can be accessed from anywhere with an internet connection.
Amazon Gift Card PROMOTION DETAILS: Promotion starts January 2, 2020, and expires on January 13, 2020, at 11:59 pm PT. The student must be enrolled no later than January 13, 2020, at 11:59 pm PT. An enrolled student is one who has completed the online application and paid for the program in full. The student must be enrolled in the Apprentorship™ program after the designated “drop” period in order for Amazon gift card payment to be made. Amazon gift card payment will be made the week of February 10, 2020, and sent via email.