Our highly rated Digital Marketing Science program combines online learning with live, mentored sessions and weekly optional co-working hours.
This module will ground you in the core concepts you will need to be a successful digital marketer.
Research competitors, investigate concepts like brand, persona, and journey, then define the messaging and content that best connects with your target audience.
You will learn marketing analytics, search engine optimization, paid search, paid social, multichannel campaigns and more.
Understand the martech stack, gain in-demand technical certifications, and learn how to manage complex multichannel campaigns that influence the customer experience.
You’ll walk away with industry-recognized certifications and a strategic marketing playbook that showcases your robust digital marketing skills to current and future employers.
Successful completion of the program earns you a valuable Digital Marketing Certificate of Completion from Grand Valley State University in addition to three in-demand technology certifications.
Delivered online via video lectures and structured content
Master the concepts through application and feedback
Weekly options to connect in real time and engage
“This Digital Marketing Science class was the best online program I've ever taken.”
Students rate our course “Excellent” (Net Promoter Score)
More than 9 out of 10 say the program positively impacted their career
Online learning with live, online sessions every week
Price: $1799 $1,500 (save $299)
Here are just a handful places where they work.
"It felt like a community program, but it was so much more than that because you got to interact with so many people that were across the nation. You work with a real life company and build a campaign for them which we would eventually launch…with real money, real company, real-world experience."
Save $150 when you pay upfront
Pay in 3 monthly installments of
Receive tuition reimbursement from your company
Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
Not necessarily. Some material may be more advanced to those without any previous marketing experience, in which case our mentors can work with you to help fill the knowledge gap to ensure you are getting a full experience.
You will spend approximately 6 to 8 hours per week through the engagement of online, on-demand learning, project work, weekly live co-working sessions, and monthly group sessions and assignments.
You’ll join the mentor-led live broadcast online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based assignments, participate in group discussions, and interact in real-time with subject matter experts. Outside of the live class sessions, you’ll spend time accessing content and completing tasks through the online learning portal. The online learning portal can be accessed from anywhere with an internet connection.
Amazon Gift Card PROMOTION DETAILS: Promotion starts January 2, 2020, and expires on January 13, 2020, at 11:59 pm PT. The student must be enrolled no later than January 13, 2020, at 11:59 pm PT. An enrolled student is one who has completed the online application and paid for the program in full. The student must be enrolled in the Apprentorship™ program after the designated “drop” period in order for Amazon gift card payment to be made. Amazon gift card payment will be made the week of February 10, 2020, and sent via email.