September 4 – December 6
13-week program
Today’s digital jobs require the experience and skills to operate ever-changing technology. Our Digital Marketing Science program is uniquely designed to give you the skills you need to take advantage of today’s job opportunities. Our hands-on program gives you a competitive advantage to get you where you want to go—and even further than you may imagine.
Get expert-led, real-world technical training on the most in-demand marketing software applications. Gain resume-building certifications from Google Ads, Google Analytics, HubSpot, and a Digital Marketing Science certification from GreenFig. You'll also walk away with a head start on certifications offered from Marketo, The Trade Desk, and Facebook.
Google Analytics Certification
(mandatory)
Google Ads
Certification
(mandatory)
HubSpot Email Marketing Certification
(mandatory)
Marketo Certified Associate
(optional)
Trading Academy Programmatic Certified
(optional)
Facebook Blueprint Certification
(optional)
You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros—chief marketing officers and other global experts. Gain real-world insights and deep knowledge to prepare you for today’s top in-demand jobs.
Through an Apprentorship™, our proprietary, mentored apprenticeship-like experience, you'll collaborate with a team on a digital marketing project for a real company. Throughout the course, you will build your strategy, execute your program, and at the end of the course, present your findings to the Apprentorship company.
Access the live, online and interactive broadcast via your computer with select students from your university and around the world.
Fall Term:
13-week program
2 Nights a Week
12 hours/week
(including out-of-class work)
Job-readiness (not for credit) with real-life work experience.
Classes for our fall program are held on Monday and Wednesdays from 3-6 PM PT/6-9 PM ET
What Does a Marketer Do?
September 2
Digital Marketing Perspectives
September 4
Influence and Journey
September 9
Marketing Success: Goals and Measures
September 9
Marketing's Role in an Organization
September 11
Business Strategy, Marketing Strategy & Messaging
September 16
Developing a Messaging Strategy
September 18
Who is Your Customer?
September 23
What is Your Customer's Journey?
September 25
Content: What Your Customer Sees
September 30
Journey to Channels: Graphing Customer Experience
October 7
Search Engine Optimization
October 9
Paid Advertising
October 23
Permission Marketing
October 30
The Marketing Technology Stack
November 4
Google Analytics
November 6
Marketing Automation
November 11
Programmatic Ad Buying
November 18
Emerging Technology and Marketing
November 20
Prepare and present on company projects executed throughout the course
November 4
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you.
Here are just a few places where they’ve landed.
Apply today for our Summer program or request information for Fall.
September 4 – December 6
Characteristics of an ideal candidate include: someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
Not necessarily. Some material may be more advanced to those without any previous marketing experience, in which case the instructors and teaching assistants would work with you to help fill the knowledge gap to ensure you are getting a full experience.
Between the online class sessions and assignments, pre-class preparation, and career services activities, you should plan to invest 12 hours/week.
You’ll join the instructor-led live broadcast online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based assignments, participate in group discussions, and interact real-time with your instructors. Outside of the live class sessions, you will spend time preparing for live class sessions by accessing content and completing tasks through the online learning portal. The online learning portal can be accessed from anywhere with an internet connection.
GreenFig partners with colleges, universities, and other education-focused organizations to deliver innovative programs that prepare learners for the demands of today’s economy.
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