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What You'll Learn

Our highly rated Digital Marketing Science program combines online learning with weekly live, group sessions.

MODULE 1

Marketing in the Digital Age

This module will ground you in the core concepts you will need to be a successful digital marketer.

MODULE 2

Mapping Strategy to Tactics

Research competitors, investigate concepts like brand, persona, and journey, then define the messaging and content that best connects with your target audience. 

MODULE 3

Mastering Digital Marketing Channels

You will learn marketing analytics, search engine optimization, paid search, paid social, multichannel campaigns and more.

MODULE 4

Using Marketing Technology

Understand the martech stack, gain in-demand technical certifications, and learn how to manage complex multichannel campaigns that influence the customer experience. 

RESULTS

The Results

You’ll walk away with industry-recognized certifications and a strategic marketing playbook that showcases your robust digital marketing skills to current and future employers. 

Show off your credentials

Successful completion of the program earns you a valuable Digital Marketing Certificate of Completion from Grand Valley State University in addition to three in-demand technology certifications.

Your learning experience

Concepts and Strategies

Delivered online via video lectures and structured content

Hands-on Practice

Master the concepts through practice and feedback

Live Sessions and Labs

Weekly options to connect live and engage

Free on-demand learning opportunities

7/14/2020

Jumpstart Your Video Marketing: Metrics To Measure Your Success

10 am - 11 am PT / 1 pm - 2 pm ET

Register to Join

8/7/2020

Marketing Workout: Google Ads

4 pm - 5 pm PT / 6pm -7pm CT / 7 pm - 8 pm ET

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What you will learn

Strong return on your investment

“This Digital Marketing Science class was the best online program I've ever taken.”

Digital Marketing Science Grad, Fall 2018
*Students rate our programs 4.7 out of 5 stars
"Excellent"

Students rate our course “Excellent” (Net Promoter Score)

9 out of 10

More than 9 out of 10 say the program positively impacted their career

*Based on month/year internal survey and analysis of program graduates

Contact us

Need a quote.

Digital Marketing Science Certification

10 weeks

Flexible online learning with weekly live/online sessions

(live sessions are optional, but highly recommended)

Price: $1799 $1,500 (save $299)

Secure your spot now
Flexible payment options may be available
On-demand with live sessions
Expert instructors
3 technology certifications + a certificate of completion from Grand Valley State University

September 8 – November 10

Tuesdays, 4-6 PM PT/7-9 PM ET

October 7 – December 9

Wednesdays, 4-6 PM PT/7-9 PM ET

November 2 – January 11

Mondays, 4-6 PM PT/7-9 PM ET

Our graduates excel in their jobs

Here are just a handful places where they work.

"It felt like a community program, but it was so much more than that because you got to interact with so many people that were across the nation. You work with a real life company and build a campaign for them which we would eventually launch…with real money, real company, real-world experience."

Karie

Digital Marketing Science Program Graduate, GVSU

Flexible payment options

Full Tuition

Save $150 when you pay upfront

$1,650

$1,500

Installments

Pay in 3 monthly installments of

$550/mo

Company Reimbursement

Receive tuition reimbursement from your company

Live/Online Format
Expert Instructors
3 Technology Certifications

Frequently asked questions

Do I need a laptop or other required technology?

  • A laptop or desktop computer
  • A webcam (built-in or USB plug-in)
  • Internet connection

Who is the ideal candidate for this program?

Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in Digital Marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.

Our program is ideal for:

  • Recent graduates
  • Marketing professionals (1-5 years experience) looking to update their skill sets
  • Experienced professionals re-entering the workforce
  • Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
  • Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

Do I need to have previous Digital Marketing experience?

Not necessarily. Some material may be more advanced to those without any previous experience, in which case our mentors can work with you to help fill the knowledge gap to ensure you are getting a full experience.

How many hours a week should I expect to spend on the program?

You will spend approximately  6 to 8 hours per week through the engagement of online, on-demand learning, project work, weekly live co-working sessions, and monthly group sessions and assignments. 

Where does the program take place?

You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live broadcast once a week through our video conference platform. The online learning portal can be accessed from anywhere with an internet connection.

Master the Skills of a Digital Marketer
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