Enroll by January 13, 2020, and receive a $100 Amazon Gift Card! Details here
Get a head start
Enroll today, the next class begins this Fall
Build your confidence
Personalized project feedback from mentors
Future-proof your career
Gain in-demand tech skills and certifications
What You'll Learn
Our highly rated Digital Marketing Science program combines online learning with weekly live, group sessions.
MODULE 1
Marketing in the Digital Age
This module will ground you in the core concepts you will need to be a successful digital marketer.
MODULE 2
Mapping Strategy to Tactics
Research competitors, investigate concepts like brand, persona, and journey, then define the messaging and content that best connects with your target audience.
MODULE 3
Mastering Digital Marketing Channels
You will learn marketing analytics, search engine optimization, paid search, paid social, multichannel campaigns and more.
MODULE 4
Using Marketing Technology
Understand the martech stack, gain in-demand technical certifications, and learn how to manage complex multichannel campaigns that influence the customer experience.
RESULTS
The Results
You’ll walk away with industry-recognized certifications and a strategic marketing playbook that showcases your robust digital marketing skills to current and future employers.
Show off your credentials
Successful completion of the program earns you a valuable Digital Marketing Certificate of Completion from Grand Valley State University in addition to three in-demand technology certifications.
Your learning experience
Concepts and Strategies
Delivered online via video lectures and structured content
Hands-on Practice
Master the concepts through practice and feedback
Live Sessions and Labs
Weekly options to connect live and engage
Free on-demand learning opportunities
Anytime
Marketing Workout: Facebook Ads
On-Demand
Anytime
Marketing Workout: Email Creation
On-Demand
8/6/20
Marketing Workout: Google Ads
4 pm - 5 pm PT / 6pm -7pm CT / 7 pm - 8 pm ET
Learn from industry experts
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
Want to learn more before you enroll?
What you will learn
Strong return on your investment
“This Digital Marketing Science class was the best online program I've ever taken.”
Digital Marketing Science Grad, Fall 2018
"Excellent"
Students rate our course “Excellent” (Net Promoter Score)
9 out of 10
More than 9 out of 10 say the program positively impacted their career
Our graduates excel in their jobs
Here are just a handful places where they work.
"It felt like a community program, but it was so much more than that because you got to interact with so many people that were across the nation. You work with a real life company and build a campaign for them which we would eventually launch…with real money, real company, real-world experience."
Karie
Digital Marketing Science Program Graduate, GVSU
Flexible payment options
Full Tuition
Save $150 when you pay upfront
$1,650
$1,500
Installments
Pay in 3 monthly installments of
$550/mo
Company Reimbursement
Receive tuition reimbursement from your company
Frequently asked questions
Do I need a laptop or other required technology?
- A laptop or desktop computer
- A webcam (built-in or USB plug-in)
- Internet connection
Who is the ideal candidate for this program?
Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in Digital Marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
- Recent graduates
- Marketing professionals (1-5 years experience) looking to update their skill sets
- Experienced professionals re-entering the workforce
- Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
- Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools
Do I need to have previous Digital Marketing experience?
Not necessarily. Some material may be more advanced to those without any previous experience, in which case our mentors can work with you to help fill the knowledge gap to ensure you are getting a full experience.
How many hours a week should I expect to spend on the program?
You will spend approximately 6 to 8 hours per week through the engagement of online, on-demand learning, project work, weekly live co-working sessions, and monthly group sessions and assignments.
Where does the program take place?
You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live broadcast once a week through our video conference platform. The online learning portal can be accessed from anywhere with an internet connection.
Amazon Gift Card PROMOTION DETAILS: Promotion starts January 2, 2020, and expires on January 13, 2020, at 11:59 pm PT. The student must be enrolled no later than January 13, 2020, at 11:59 pm PT. An enrolled student is one who has completed the online application and paid for the program in full. The student must be enrolled in the Apprentorship™ program after the designated “drop” period in order for Amazon gift card payment to be made. Amazon gift card payment will be made the week of February 10, 2020, and sent via email.
Master the Skills of a Digital Marketer
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