Enroll by January 13, 2020, and receive a $100 Amazon Gift Card! Details here
Get a head start
Enroll today, the next class begins soon
Build your confidence
Personalized project feedback from mentors
Future-proof your career
Gain in-demand tech skills and certifications
What you'll learn
Our highly rated Digital Marketing Science course combines online learning with weekly live, group sessions.
Marketing in the Digital Age
This module will ground you in the core concepts you will need to be a successful digital marketer.
Mapping Strategy to Tactics
Research competitors, investigate concepts like brand, persona, and journey, then define the messaging and content that best connects with your target audience.
Mastering Digital Marketing Channels
You will learn marketing analytics, search engine optimization, paid search, paid social, multichannel campaigns and more.
Using Marketing Technology
Understand the martech stack, gain in-demand technical certifications, and learn how to manage complex multichannel campaigns that influence the customer experience.
The Results
You’ll walk away with industry-recognized certifications and a Strategic Digital Marketing Playbook that showcases your robust digital marketing skills to current and future employers.
Show off your credentials
Successful completion of the program earns you a valuable Digital Marketing Certificate of Completion from Grand Valley State University in addition to three in-demand technology certifications.
Your learning experience
Concepts and Strategies
Delivered online via video lectures and structured content
Hands-on Practice
Master the concepts through practice and feedback
Live Sessions and Labs
Weekly options to connect live and engage
Free learning opportunities
Anytime
Marketing Workout: Facebook Ads
On-Demand
Anytime
Marketing Workout: Email Creation
On-Demand
2/25/2021
Intro to Digital Marketing Science
4 PM - 4:30 PM PT / 7 PM - 7:30 PM ET
Learn from industry experts
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
Want to learn more before you enroll?
What you will learn
Strong return on your investment
“This Digital Marketing Science class was the best online program I've ever taken.”
Digital Marketing Science Grad, Fall 2018
"Excellent"
Students rate our course “Excellent” (Net Promoter Score)
9 out of 10
More than 9 out of 10 say the program positively impacted their career
Our graduates excel in their jobs
Here are just a handful places where they work.
"It felt like a community program, but it was so much more than that because you got to interact with so many people that were across the nation. You work with a real life company and build a campaign for them which we would eventually launch…with real money, real company, real-world experience."
Karie
Digital Marketing Science Program Graduate, GVSU
Flexible payment options
Full Tuition
Save $150 when you pay upfront
$1,650
$1,500
Installments
Pay in 3 monthly installments of
$550/mo
Company Reimbursement
Receive tuition reimbursement from your company
Frequently asked questions
How do I ensure a spot in the course?
Course sizes are limited, so you will want to complete the enrollment form and payment process in order to secure a spot.
Who is the ideal candidate for this program?
Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in Digital Marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
- Recent graduates
- Marketing professionals (1-5 years experience) looking to update their skill sets
- Experienced professionals re-entering the workforce
- Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
- Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools
Do I need to have previous Digital Marketing experience?
Not necessarily. Some material may be more advanced to those without any previous experience, in which case our mentors can work with you to help fill the knowledge gap to ensure you are getting a full experience.
How many hours a week should I expect to spend on the program?
Each week learners can expect to spend four to six hours working independently (engaging with the online content and/or working in their Strategic Digital Marketing Playbook). In addition, learners will meet once a week for one to two hours in a live, group session. These live sessions are optional but highly recommended.
Will I receive credit for this course?
No, this is a not-for-credit-course.
Can I use federal student loan aid?
As this is a not-for-credit course, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your Human Resources department to determine your eligibility.
What is the attendance policy?
We don't have an attendance policy for this course, but certificates of completion are awarded to those learners who have successfully completed the course with a passing grade. If attendance is required for employer reimbursement, please reach out to The Learning Team at support@greenfig.com.
What do I need to do to pass the course?
In order to receive a certificate of completion, learners must achieve 70% or better on each module assessment, complete 100% of online coursework, submit a completed Strategic Digital Marketing Playbook, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification).
What is your cancellation and refund policy?
Learners have two weeks from the start date of the course to drop and receive a full refund.
Who is GreenFig?
We partner with GreenFig, a market-driven education company, to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.
Where does the program take place?
You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live broadcast once a week through our video conference platform. The online learning portal can be accessed from anywhere with an internet connection.
Amazon Gift Card PROMOTION DETAILS: Promotion starts January 2, 2020, and expires on January 13, 2020, at 11:59 pm PT. The student must be enrolled no later than January 13, 2020, at 11:59 pm PT. An enrolled student is one who has completed the online application and paid for the program in full. The student must be enrolled in the Apprentorship™ program after the designated “drop” period in order for Amazon gift card payment to be made. Amazon gift card payment will be made the week of February 10, 2020, and sent via email.
Master the Skills of a Digital Marketer
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