NEXT SESSION STARTS

September 3, 2019
Ends on December 5

FALL DISCOUNT

SAVE $550

LIVE, ONLINE

Tuesdays & Thursdays
7:00-10:00 PM ET

"This really seemed to be the best way to comprehensively learn marketing concepts and marketing strategy. And because of this program…I've been able to deliver much much better than I would otherwise." – Katie McneILl, Digital Marketing Science program Graduate

What you will learn

What you'll learn

Our Digital Marketing Science program is the only program to combine live online instruction, in-demand certifications, and hands-on experience launching a live campaign for a real-world company.

MODULE 1

Marketing in the Digital Age

It starts with the fundamentals. Even if you have some marketing experience, this module will ground you in the core concepts that you will need to be successful as a digital marketer. Plus, you'll learn all about your Apprentorship™ project.

WHAT'S AN APPRENTORSHIP™?

A unique, mentored apprenticeship-like experience. As part of a team, you'll launch and analyze a real, live digital marketing campaign.

MODULE 2

Mapping Strategy to Tactics

Research competitors, investigate concepts like brand, persona, and journey, then define messaging and content that connects with your target audience. This section culminates in a strategy presentation for your Apprentorship project.

MODULE 3

Leveraging Digital Marketing Channels

Learn the tools of the digital marketing trade. We cover search engine optimization, paid search, paid social, analytics, and multichannel campaigns. Also, you’ll earn your Google Ads certification and Google Analytics Qualification. Finally, you’ll launch your marketing campaign for your Apprentorship project.

MODULE 4

Using Marketing Technology

See how the technology companies enable marketers to manage complex, multichannel campaigns. You’ll learn how marketing technologies work together and how the interactions between these technologies influence the customer experience. Also, you will earn your HubSpot Email Marketing Certification.

Prepare and Present Your Project

Walk away with a portfolio of work that showcases your robust digital marketing skills and certifications.

Want to learn more before you enroll?

Learn from industry experts

They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros—chief marketing officers and other global experts. Gain real-world insights and deep knowledge to prepare you for today’s top in-demand jobs.

Jaclyn Mullen

Chief instructor
GreenFig

Tracy Eiler

CMO, InsideView

Steve Patti

head of marketing, sales enablement & partnerships, Merge

Sandra Freeman

Head of Strategic Marketing, Engagio

What students are saying

“This Digital Marketing Science class was the best online course I've ever taken. The combination of live lecture with the chat feature brings students as close to a regular class setting as possible. And you gave us access to experts who shared stories that brought the material home.”

Rita, Digital Marketing Science Grad, Fall 2018

“This Digital Marketing Science course changed my career trajectory.

Owen, Digital Marketing Science Grad, Summer 2016

“The program gave me a holistic understanding of marketing concepts and strategies which enabled me to advance my career.”

Katie, Digital Marketing Science Grad, Fall 2017

“As I progressed in the GreenFig program, I gravitated toward the sales and marketing strategy courses. Gaining the skills and real-world application of how everything works together in the sales funnel gave me the confidence to change my career focus and go after a new job that allows me to grow even more.”

Gavin McGinnis, Digital Marketing Science Grad, Spring 2019

Contact us

Need a quote.

Our graduates Excel in their Jobs

Here are just a handful places where they’ve landed.

FALL 2019

Digital Marketing Science Certification

FALL DISCOUNT
Price $2,750 $2,200

SAVE $550

enroll Now
Live/Online
Expert Instructors
3 Technology Certifications

PROGRAM STARTS

September 3, 2019
Ends on December 5

Flexible payment options

Full Tuition

Save $150 when you pay upfront

$1,650

$1,500

Installments

Pay in 3 monthly installments of

$550/mo

Company Reimbursement

Receive tuition reimbursement from your company

Live/Online Format
Expert Instructors
3 Technology Certifications

Frequently asked questions

Do I need a laptop or other required technology?

  • A laptop or desktop computer
  • A webcam (built-in or USB plug-in)
  • Internet connection

Who is the ideal candidate for this program?

Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.

Our program is ideal for:

  • Recent graduates
  • Marketing professionals (1-5 years experience) looking to update their skill sets
  • Experienced professionals re-entering the workforce
  • Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
  • Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

Do I need to have previous marketing experience?

Not necessarily. Some material may be more advanced to those without any previous marketing experience, in which case the instructors would work with you to help fill the knowledge gap to ensure you are getting a full experience.

How many hours a week should I expect to spend on the program?

Between the pre-class preparation, online class sessions and assignments, you should plan to invest 12 hours/week.

Where does the program take place?

You’ll join the instructor-led live broadcast online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based assignments, participate in group discussions, and interact in real time with your instructors. Outside of the live class sessions, you’ll spend time preparing for live class sessions by accessing content and completing tasks through the online learning portal. The online learning portal can be accessed from anywhere with an internet connection.

Master the Skills of a Digital Marketer