Today’s digital jobs require the experience and skills to operate ever-changing technology. Our Digital Marketing Science program is uniquely designed to give you the skills you need to take advantage of today’s job opportunities.
Get expert-led, real-world technical training on the most in-demand marketing software applications. Gain resume-building certifications from Google Ads, Google Analytics, HubSpot, and a Digital Marketing Science certification from GreenFig. You'll also walk away with a head start on certifications offered from Marketo, The Trade Desk, and Facebook.
Google Analytics Certification
HubSpot Email Marketing Certification
Marketo Certified Associate
Trading Academy Programmatic Certified
Facebook Blueprint Certification
You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros—chief marketing officers and other global experts. Gain real-world insights and deep knowledge to prepare you for today’s top in-demand jobs.
Through an Apprentorship™, our proprietary, mentored apprenticeship-like experience, you'll collaborate with a team on a digital marketing project for a real company. Throughout the course, you will build your strategy, execute your program, and at the end of the course, present your findings to the Apprentorship company.
Access the live, online and interactive broadcast via your computer with select students from your university and around the world.
2 Nights a Week
(including out-of-class work)
Job-readiness (not for credit) with real-life work experience.
Classes for our fall program are held on Monday and Wednesdays from 3-6 PM PT/6-9 PM ET
What Does a Marketer Do?
Digital Marketing Perspectives
Influence and Journey
Marketing Success: Goals and Measures
Marketing's Role in an Organization
Business Strategy, Marketing Strategy & Messaging
Developing a Messaging Strategy
Who is Your Customer?
What is Your Customer's Journey?
Content: What Your Customer Sees
Journey to Channels: Graphing Customer Experience
Search Engine Optimization
The Marketing Technology Stack
Programmatic Ad Buying
Emerging Technology and Marketing
Prepare and present on company projects executed throughout the course
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you.
Here are just a handful places where they’ve landed.
Apply today for our Summer program or request information for Fall.
Characteristics of an ideal candidate include: someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.
Our program is ideal for:
Not necessarily. Some material may be more advanced to those without any previous marketing experience, in which case the instructors and teaching assistants would work with you to help fill the knowledge gap to ensure you are getting a full experience.
Between the online class sessions and assignments, pre-class preparation, and career services activities, you should plan to invest 12 hours/week.
You’ll join the instructor-led live broadcast online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based assignments, participate in group discussions, and interact real-time with your instructors. Outside of the live class sessions, you will spend time preparing for live class sessions by accessing content and completing tasks through the online learning portal. The online learning portal can be accessed from anywhere with an internet connection.