Drive Sales Success in Sales Operations

Get the strategic know-how, credentials, and real-world experience to increase sales productivity and revenue.

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Sales Operations Science Student

Learn online, on-demand
Including online mentor-led sessions


Have an immediate impact
Apply best practices, strategies, and frameworks to drive sales efficiency and effectiveness


Future-proof your career
Fill your sales ops knowledge and skill set gaps

A fully guided, supported learning experience

Step 1

Discover new skills

Develop and master new in-demand digital skills and know-how from industry experts.

Introduction to Sales Operations

  • Explain the value and evolution of sales operations
  • Differentiate between the sales operations maturity model and franchise model
  • Illustrate how sales strategies and sales methodologies tie together

Introduction to Salesforce and Trailhead

  • Define the concept of data quality and what characterizes high data quality
  • Explain the relationship between data quality and data management to reporting and analytics
  • Uncover the value of automation for sales teams

Sales Performance Management

  • Define sales ops practice areas, key processes, and roles
  • Identify the basic data required for forecasting
  • Build a cadence to support enterprise sales forecasting
  • Differentiate and identify the relationship between funnel, pipeline and forecast

Strategic Sales Performance Metrics and KPI’s

  • Differentiate between the steps of the SPM cycle
  • Describe the ROA model and its benefit in creating KPIs
  • Differentiate between the magic eight analytics that should be used for strategic management
  • Define sales master data and the importance of planning for multiple dimensions

Go-to-Market Strategy

  • Define GTM strategy and the various strategy levels
  • Explain how to choose a new strategy and how to build a pyramid analysis
  • Differentiate between sales training and sales enablement  
  • Define your personal GTM strategy

And Much More

  • Sales Incentive Plans and Territory Management
  • Quota Setting and Performance
Trailhead Badge – Territory Planning
Trailhead Badge – Territory Planning
Trailhead Badge – User Basics
Trailhead Badge – Forecasting
Trailhead Badge – Sales Cloud
Trailhead Badge – Reports
Trailhead Badge – Productivity
Trailhead Badge –Management
Trailhead Badge – Performance Strategies
Trailhead Badge – Customer Centric Data
Trailhead Badge – Lead Opps
Trailhead Badge – Sales Ops Basics
Trailhead Badge – Go to Market Planning
Trailhead Badge – Data Management
Trailhead Badge – Annual Planning
Step 2

Earn in-demand credentials

Successful completion of the program earns you a valuable Sales Operations certificate of completion in addition to 14 in-demand Salesforce Trailhead credentials.

Step 3

Advance your career

Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.

Resume and cover letter review + tips

Put your best foot forward and ensure you stand out from the crowd. Learn how to customize your resume to the job description, use technology-friendly formatting, and explore examples to inspire the content that will set you apart.

Optimize your LinkedIn profile

Leverage LinkedIn to open doors and be the backstop to all of your other job search efforts.

Small group workshops

Ask questions, compare notes with other learners, and expand your network. Hosted by a career coach, topics during these sessions may include: career development, communicating transferable skills, negotiating tips, and Q&As with a hiring manager or recruiter.

Career coaching

Need a bit more help or have specific areas or concerns you want more input on? Get access to our 1:1 career coaching.

So you can…

Interview with confidence

Learn how to navigate various interview questions and prove your worth when you are actually “in the room” and properly follow up post-interview. Then, practice, practice, practice!

Negotiate with ease

Maximize your opportunity by understanding how to negotiate a job offer for life-changing compensation and benefits.

Transform your career

Learn the strategy of career advancement. Contrary to popular belief, job searching is not based on pure luck. It is, instead, a tried-and-true “process” that anybody can learn and apply.

Testimonial from Jackie S.

Explore your options

Meet with our advisors to discover potential career possibilities, review if this type of program is right for you, and discuss available discounts and flexible payment options.

Learn from industry experts

They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.

Rodney Toy

Rodney Toy

VP of Worldwide Sales Planning and operations, Forescout Technologies, Palm, Fatbrain

Irina Petkova

Irina Petkova

Senior Growth operations Specialist

Erik Charles

Erik Charles

Vp, Solutions evangelist
xactly Corp

Kevin Raybon

Kevin Raybon

Chairman At global Sales operations Association

Hana Jacover

Hana Jacover

director of demand generation at madkudu

Contact us

Need a quote.

Enroll now in Sales Operations

Sales Operations Science certificate course

10 weeks

Flexible online learning with optional mentor-led roundtables

Price: $2,500

$1,850 (Save $650)

Secure your spot now
Flexible payment options available
On-demand with live sessions
Expert instructors
14 Salesforce Trailhead credentials + certificate of completion from Southern Methodist University

February 6-April 14, 2023

Optional live sessions

Tuesdays, 4:00–5:00 p.m. PT

Tuesdays, 7:00–8:00  p.m. ET

Tuesdays, 6:00–7:00 p.m. CT

Tuesdays, 5:00–6:00 p.m. MT

Tuesdays, 5–6 p.m. MT

March 6-May 12, 2023

Optional live sessions

Tuesdays, 4:00–5:00 p.m. PT

Tuesdays, 7:00–8:00  p.m. ET

Tuesdays, 6:00–7:00 p.m. CT

Tuesdays, 5-6 PM MT

Tuesdays, 5–6 p.m. MT

April 3-June 9, 2023

Optional live sessions

Tuesdays, 4:00–5:00 p.m. PT

Tuesdays, 7:00–8:00  p.m. ET

Tuesdays, 6:00–7:00 p.m. CT

Tuesdays, 5-6 PM MT

Tuesdays, 5–6: p.m. MT

See what our learners have to say

View the course syllabus

Frequently asked questions

What should I know about University of New Hampshire Professional Development and Training?

UNH Professional Development and Training is dedicated to enhancing the professional knowledge and skills of individuals and organizations by providing a variety of learning experiences, including noncredit workshops, conferences, boot camps, certificate programs, customized corporate trainings and online courses.
 Programs are designed to assist professionals in developing new or advanced knowledge and skills in their fields of interest. Instructors are industry experts who provide a balance of theory and practical skills that participants can immediately apply to the workplace.

How do I ensure a spot in the course?

Course sizes are limited, so you will want to complete the enrollment form and payment process in order to secure a spot.

Who is the ideal candidate for this course?

Our course attracts learners who are motivated to expand their knowledge and grow their careers. Their backgrounds are wide and varied, including professionals from sales, sales ops, and finance.

Our program is ideal for:

  • Sales, sales ops, or business-focused professionals looking to fill knowledge and skill set gaps and upgrade long-term growth potential
  • CRM-certified administrators looking to gain "big picture" understanding of Sales Operations
  • Individuals considering a career in a sales-related capacity who want to build new skill sets and and gain in-demand Salesforce Trailhead badges
  • Working professionals looking to expand their career opportunities by becoming more knowledgeable in sales-focused aspects of the business (e.g., finance, business operations, HR, or other related fields)
  • Entrepreneurs seeking to grow their business by utilizing a set of sales tools

Do I need to have previous Sales Operations experience?

Not necessarily. Some material may be more advanced to those without any previous experience, in which case our mentors can work with you to help fill the knowledge gap to ensure you are getting a full experience.

How many hours a week should I expect to spend on the program?

You should expect to spend six to eight hours engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online mentor-led roundtables (one hour) are available for engaging in real-time with peers, mentors, and industry experts.

Will I receive credit for this course?

Yes... this training certificate is eligible for 3 hours of college credit if you seek ongoing degree work through IWU. If the outcomes align with a course in your program, you could get full course credit. If it does not, you will receive general elective credit.

What is the Talent Ladder?

The Talent Ladder offers comprehensive innovative training solutions to employers, organizations and individuals facing talent shortages and skill gaps. We create training programs that attract, develop, and upskill the workforce and offer college credit toward degrees in the process. We connect training to education through credit eligible micro-credentials.

Will I receive credit for this course?

No, this is a non-credit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your human resources department to determine your eligibility.

What do I need to do to pass the course?

In order to receive a certificate of completion, learners must achieve 70% or better on each module assessment, complete 100% of online coursework, submit a completed Strategic Sales Operations Playbook, and pass the identified credentials (14 Salesforce Trailhead badges).

What is your cancellation and refund policy?

Learners have one week from the start date of the course to drop and receive a full refund.

How do I contact someone to learn more about the course?

We’re happy to help! Email us at and someone from our admissions team will respond with additional details.

Who is GreenFig?

We partner with GreenFig, a market-driven education company based in Silicon Valley, CA, to offer innovative and highly rated learning experiences that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

Drive Success in Sales Operations
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