Interview Tips, Part 2 - Land your dream job
Great tips to help prepare you for your dream career interview.
Paula Sansburn | COO, GreenFig
If you are struggling to find good digital marketing talent, you are not alone. Whether you need a digital marketing generalist who can drive multi-channel strategies and tactics, or skilled practitioners of tools such as Google Analytics, Marketo, and Salesforce, the demand for experienced digital marketers far outweighs supply.
Why does it matter? Marketing departments need skilled digital marketers to reach prospective and existing customers in a way that is engaging, measurable and automated. But many are coming up short.
Products of outdated university curriculum and lacking real-world experience, recent college graduates are not the answer. On the flip side, more experienced marketers do not possess the technical skills in marketing automation software and analytics, which limits a company’s ability to plan, execute, measure, and improve a digital campaign.
If this is your context, you have two choices: Outsource marketing automation, social media programs, SEO, content, and other digital marketing strategies to agencies or freelancers or develop the skills of your existing team.
While outsourcing may be a “quick fix,” it may not deliver the best ROI. Here’s why upskilling your existing team is a smarter investment:
In the past, upskilling options for digital marketers were limited to online-only courses or in-person classes, both of which focused on the theoretical rather than high-value experiential learning and disrupted billable hours at work.
Today, the training landscape has changed for the better. When researching a digital marketing training partner, be sure to look for programs that offer:
Does your marketing department lack the expertise to drive best-in-class digital marketing campaigns? Learn more about today’s digital marketing talent shortage and what you can do to quickly bridge the gap.
Paula Sansburn, COO