Interview Tips, Part 1 - Land your dream job
Great interview tips to help you prepare for your dream career.
Cari Baldwin | General Manager, GreenFig
A New Year brings new trends. Lifelong learning is core to our mission here at GreenFig and we monitor developments to make sure our curriculum stays relevant and delivers the skills our students need to get jobs in this ever-changing world. Here are three notable marketing trends you can expect to hear more about in 2018.
Traditionally, marketers have been focused on net-new logos. More recently they have been adopting advocacy programs in the marketing mix. GreenFig instructor Tracy Eiler, CMO at InsideView, teaches students how customer churn is a significant challenge. To overcome this, marketers need to put more effort and energy into helping customers onboard, adapt products, and create opportunities for deeper engagement between the brand and the customer. Highly engaged customers buy more, promote more, and are more loyal. We will see a shift in the budget to support building better customer experiences including leveraging data and creating content to enable more intelligent and tailored interactions reflecting the customer’s needs. Customer review platforms such as G2Crowd and TrustRadius will continue to be an area of opportunity for technology marketers while Facebook and Google reviews will continue to grow for consumer brands.
Not a new trend, but a fast-growing one. The growth of Artificial Intelligence (AI) in marketing has been made possible by the adoption of advanced data analytics tools based on machine learning. According to Forrester Research, the promise of AI in marketing will help to cultivate efficiency in manual tasks; help with smarter decision making; increase the speed in which marketing data can be analyzed and self-learning can be applied to increase efficiency; offer continuous performance improvement; and help marketers to optimize the customer journey. GreenFig students learned about AI and the impact on marketing this semester, taught by Matt Abrams, General Partner at Seven Peaks Ventures. Students were especially intrigued by two points, which led to a lively discussion during class:
You probably already interact with marketing AI on a regular basis when you see ads in search results and on social media. We will see things like AI chats become more commonplace when interacting with brands via their website and the use of AI for marketing is only going to grow as the technology improves. Read more insights from Matt Abrams.
With new privacy regulations across the globe, brands selling to customers in Europe must be prepared. The new European Data Protection Regulation (GDPR) requires companies collecting data on citizens in European Union (EU) countries to protect customer data with vigor in 2018. Learn more at https://www.eugdpr.org/.
Smart marketers will realize, after the onslaught of massive data breaches seen in 2017, consumers will prioritize companies and products by putting their information security first. This is an opportunity for marketers to use privacy protection and data security as a unique selling proposition (USP is something we learned about this semester in our strategy module). Privacy regulations are constantly changing and marketers will need to stay on top of current rules within all the markets they serve.
2018 will certainly be a year of growth, change, and opportunity. We at GreenFig wish you a year of happiness and personal and professional success.
Cheers to a new year!
By Cari Baldwin
Great interview tips to help you prepare for your dream career.
The average income tax refund last year was about $3,000. If you are lucky enough to get something back from Uncle Sam this year, what will you do with it? Pay off a credit card? Plan a vacation? Go on a shopping spree? Why not invest in you?
Our Student Stories blog series highlights the experiences of GreenFig students currently enrolled in our Digital Marketing Science course. Here, we'll introduce you to several current students, find out what drove them to GreenFig, what skills they're developing right now, and what they aim to achieve with their microdegree from GreenFig. Bridging the skills gap for veterans As Renée Hamilton-McNealy began preparing for a career change after nearly two decades in and out of active military service, she knew she didn’t need another college degree. After all, she already holds a bachelor’s in financial services and an MBA in finance, not to mention loads of management and leadership experience as a Master Sergeant in the Army Reserve. Rather, she was looking for a targeted, focused program that could help her develop the up-to-date technology skills she needed to land a marketing position now, but was discouraged by other programs she researched. “I was looking for more specialized education than what a general degree could offer,” explains Renée. “I wanted to prepare myself for life after I completely retire from the military, and to feed my passion for marketing.” Renée discovered GreenFig through The Paradigm Switch, a nonprofit that helps link military veterans and their spouses to prestigious skill-based training programs. “I’m not afraid to start over,” she says. “I wanted to challenge myself.” Renée explains that she wanted to gain skills in marketing analytics, and become proficient with tools that measure the impact of a campaign’s effectiveness. Renée enrolled in GreenFig’s Digital Marketing Science course remotely from the Bay Area, and says that the program offered a healthy, collaborative learning environment where she felt supported. “I learn best in my own environment and in my own space,” she says. “I liked not having to physically commute someplace. With GreenFig, the communications options are endless, and there were always ways to connect inside and out of the classroom.” Looking back, Renée says it was her instructors’ enthusiasm and ability to teach their craft that confirmed she had found the right program. “I just love the fact that the instructors, who are accomplished and experienced, were just as passionate to share their knowledge with us as we were to learn it,” she says. “And they had more than just experience, they also know how to teach. Just because you are a subject matter expert, doesn’t mean that you know how to transfer that knowledge so that someone else can comprehend it.” Renée believes GreenFig’s training courses are ideal for veterans, who are accustomed to targeted, hyper-focused skill development and who thrive in hands-on, real-world environments where those skills can be quickly applied. Applying the digital marketing skills she’s developed over the past 16 weeks to a real-world marketing campaign for a real-world company is an ideal application exercise for veterans like her, says Renée. “In graduate school, I did case studies,” she recalls. “What we’re doing now is benefitting a real company.” Armed with a unique set of skills -- digital marketing, finance and management -- upon graduation, Renée is hoping to join a marketing team where she can specialize in marketing analytics and social media management. “What GreenFig offers is what I needed,” she says. “To challenge me, allow me to get certifications, provide relevant and modern information, and give me the opportunity to immediately apply and exercise this knowledge in the marketplace.” Advance your skills and set your next big challenge at GreenFig. Check us out at www.greenfig.net.