October 24, 2018

Ops-Stars: “How to Build Your Own Martech Stack”

Cari Baldwin | General Manager, GreenFig
Written by:

Cari Baldwin | General Manager, GreenFig

September 25th / 26th, 2018

Ops-Stars: “How to Build Your Own Martech Stack”

Cari Baldwin | General Manager, GreenFig

On September 25th and September 26th, Cari Baldwin, GreenFig’s General Manager and Co-Founder, presented two workshops at the Ops-Stars Conference in San Francisco. The Ops-Stars conference focused on how to become successful in sales and marketing operations. It’s for any professional looking to network and expand their knowledge in sales and marketing operations, sales, demand gen, and marketing leadership.

During both of her sessions, Cari focused on helping marketers find out what MarTech options might work best for them:

“Marketers today have a myriad of choices about where to invest their marketing technology dollars. What is the best place to start? And, what should the tech rollout plan be? How can you optimize your tech budget without overspending? With well over 5,000 technology vendors to choose from, it can be overwhelming. In this interactive session, we will review the major players in the marketing automation space and discuss how to build a realistic tech stack by identifying the strategy, goals and the most impactful metrics that will lead to success. We will then create a list of requirements and venture to create our own martech stack”

Here are some great takeaways from her sessions:
  • Start with identifying the problem you are trying to solve and be very intentional about a solutions-based approach in acquiring new technology
  • Build a list of business and user requirements and define your expected outcomes
  • Plan your budget with about 70% going to your core technology, and use the rest to try to gain a competitive edge or explore innovation
  • Create a plan for change management – understand the psychology of behavior and own the journey from “old” to “new

Are you interested in learning the strategy, tactics, and leading technology to start or boost your career in Digital Marketing?

GreenFig offers a 16-week intensive Digital Marketing Science course. We’re accepting applications now. Let us know your interested.


Related Posts.

GreenFig Instructor Teaching AI Technology

We have had a number of conversations recently with founders, CEOs and product leaders who seem to be running into brick walls when selling their artificial intelligence (AI) / Machine Learning (ML)-based platforms and solutions to medium and larger enterprises. Whether the sales cycles extend too long (nine months and beyond) or decision-makers and key influencers aren’t aligned, ultimately, these deals don’t close. And when they do close, they end up closing as very small, limited pilots/POCs without strong internal ownership to get them to next level. At the same time, we also see other AI companies achieving the opposite. Much shorter cycles of three to six months, strong buyer and influencer alignment, and deals close with five, six, or seven-figure contracts, often with multi-year terms and the ability to expand their Annual Run Rates (ARR) significantly. We are seeing a pattern here. In fact, three key go-to-market capabilities play out again and again in the companies that are building category-leading AI businesses. It all comes down to complexity, consensus and connection. First, these leaders manage complexity. Second, they build and sustain consensus. Finally, they enable both rational and emotional connections to the solution and the desired outcome. Here’s how we break it down. Complexity — Manage It, Don’t Sell It We all know that building and delivering AI/ML-based technologies that drive strong, repeatable business results is complicated. In our view, today’s enterprise AI is characterized by three somewhat unique conditions that magnify its complexity:

Thursday, July 19, 2018

Contact us

Need a quote.