On September 25th and September 26th, Cari Baldwin, GreenFig’s General Manager and Co-Founder, presented two workshops at the Ops-Stars Conference in San Francisco. The Ops-Stars conference focused on how to become successful in sales and marketing operations. It’s for any professional looking to network and expand their knowledge in sales and marketing operations, sales, demand gen, and marketing leadership.
During both of her sessions, Cari focused on helping marketers find out what MarTech options might work best for them:
“Marketers today have a myriad of choices about where to invest their marketing technology dollars. What is the best place to start? And, what should the tech rollout plan be? How can you optimize your tech budget without overspending? With well over 5,000 technology vendors to choose from, it can be overwhelming. In this interactive session, we will review the major players in the marketing automation space and discuss how to build a realistic tech stack by identifying the strategy, goals and the most impactful metrics that will lead to success. We will then create a list of requirements and venture to create our own martech stack”
Here are some great takeaways from her sessions:
Start with identifying the problem you are trying to solve and be very intentional about a solutions-based approach in acquiring new technology
Build a list of business and user requirements and define your expected outcomes
Plan your budget with about 70% going to your core technology, and use the rest to try to gain a competitive edge or explore innovation
Create a plan for change management – understand the psychology of behavior and own the journey from “old” to “new
Are you interested in learning the strategy, tactics, and leading technology to start or boost your career in Digital Marketing?