July 19, 2018

Opportunity Favors the Prepared Mind

Libby Unger | CEO & Co-Founder, GreenFig
Written by:

Libby Unger | CEO & Co-Founder, GreenFig

Opportunity favors the prepared mind. I am a firm believer in this. Lifelong learning is critical to individual growth and independence. 

We are at a unique point in our history. Everyone feels it. The pace of change is accelerating - exponentially – in every aspect of our lives. It is driven by the prevalence of technology and data enabling our daily interactions with life. 

Our global economy is rapidly transitioning from an industrial economy to a digital economy. To foster innovation, accelerate revenue growth, and increase profitability, companies are digitizing nearly every business function. This means job skills are rapidly changing. Yet, the ability to keep pace with this challenge is encumbered by educational systems too slow to adapt or limited in focus. 

In my high school yearbook, I quoted a character from a Russian novel, stating “I am an eternal student.” I did not understand the gravity of that statement at the time. Yet, I believe this sentiment is the key to my success. I am insatiably curious. I want to understand how things work, what makes people tick, and how to fix things that are broken – BIG and small. I also want to make an impact and make a difference in people’s lives by helping them to make a difference. 

Lifelong learning for me combined an invaluable liberal arts education with real-life experience under great – and not so great – apprentices, leaders, and mentors. I constantly augmented my work experience with targeted coursework at local universities and professional training. And, I did it while working. I understood the value of the real-time application of conceptual learning to make it effective and to make it stick. And, I hate taking on debt. So, this model worked exceptionally well for me. 

The one thing that I know for sure is that context + experience + apprenticeship is a recipe for success. And, in this rapidly changing, digital world, that learning needs to happen faster. 

Are you prepared for your career? Do you have the skills needed to traverse the divide? Do you know how to develop them? 

GreenFig, A Micro Education Company – A New Way to Learn

I am honored, and deeply humbled, to be part of the founding team at GreenFig - a Micro Education company, offering microdegrees in applied business science, such as customer success, finance, marketing, product, sales, service, and support. 

Our mission is simple: To help our students become job-ready, and to help them achieve their professional goals. Our program will prepare you for high demand jobs in business science in less than 200 hours. 

In the coming weeks and months, you will hear more about our inaugural course in Digital Marketing Science. We will have industry leaders sharing their knowledge and teaching our students marketing skills in content strategy, persona development, pay-per-click advertising, website optimization and much, much more. 

Over a semester, our students will benefit from accelerated experiential learning and go from zero to proficient in less than 200 hours. Our hybrid training delivery model combines live, interactive online, and offline team-based learning. Students receive hands-on, real-time business application software instruction from industry experts, including Marketo and Google, and obtain resume building work experience gained through real-world projects mentored by industry experts. 

We couldn’t be prouder, or more excited, to bring this opportunity to our students. College students can augment their liberal arts education and move their resume to the top of the list for high demand business science jobs. Professionals can prepare for a career shift into a new field, return to the workforce with relevant business science skills, or simply upskill to stay relevant. And, a veteran can accelerate his or her transition into the civilian workforce. 

It is All About Getting Jobs

US politicians, academia, and industry leaders are currently placing a tremendous emphasis on technical training, coding, and other STEM programs. The headlines have declared a new war for talent - the software engineers and developers required to build the digital economy. 

It is true that there are 300,000 job postings on indeed.com for software engineers and developers - but there are 2.6 million job postings for marketing, sales, and support positions. That is nearly nine (9) times the number of job postings for engineers and developers – nine times! 

These are the roles for “business scientists”. A business scientist possesses the digital literacy to use a company’s “soft machinery” – enterprise software applications and digital platforms - to capture, analyze and utilize customer, financial, market and product data to acquire, retain, and grow its customer base. 

Re-skilling the world for the digital economy was a topic among everyone at the World Economic Forum in Davos this past year. We share the common goal of helping vets transition back to civilian life, helping parents return to the workforce after raising children or taking sabbaticals, and helping liberal arts students get great jobs. We are creating something special here. 

Prepare Your Mind for Opportunity

I am so excited to be launching GreenFig today with Marketo as the enterprise platform anchor for our Digital Marketing Science program. 

While the pace of change is rapidly accelerating, skating to the metaphorical “job career puck” just got easier with GreenFig. Opportunities are presented to you daily. Are you prepared to see them? Are you prepared to seize them? Are you prepared to meet the challenge they present? 

We are here to help you prepare for those opportunities in the world of business science. It will take hard work, curiosity, and commitment from you, but we promise to give it back, and more! Sign up now for our course starting August 16, 2017!  

To lifelong learning, 

Libby Unger


Related Posts.

GreenFig Education Series Sneak Peek Week 4: Smarter Business Decisions

Introduction to GreenFig Education Series As part of GreenFig’s mission to enable lifelong learning and to accelerate skill development for high demand jobs with our microdegrees in applied business science, we are offering you a sneak peek into the GreenFig experience with our four week Education Series. We provide highlights from the Digital Marketing Science classes taught by Tracy Eiler, CMO of InsideView. She is a marketing pioneer who is passionate about shaping the next generation of marketers. She was recently named a B2B Demand Marketing Game Changer, and is ranked among the Top 30 Most Influential Women in B2B Marketing Technology. Ms. Eiler moonlights as a GreenFig instructor, teaching the same cutting edge topics that she’s advancing at InsideView, including how to align sales and marketing, define total addressable market, and determine ideal customer profiles. We’re excited to offer our blog readers a taste of the job-ready skills our students are gaining this fall to prepare themselves for high-trajectory careers in the digital economy. Putting it together: Turn Total Addressable Market into Closed Deals This is the fourth and final post in a four-part series explaining the concept of total addressable market and providing tips to help you begin identifying, gathering data on, and targeting your company’s TAM. Don’t forget to read part one’s overview of total addressable market, part two’s tips on defining your ideal customer profile, and part three’s tips for turning TAM into your target list. Why are these concepts – the notion of distilling your target market down to the granular level and putting them into practice - critical to growing your B2B business? The answer is simple: ROI. Companies who focus their efforts on these initiatives experience better return on their marketing dollar investment. Put Sales and Marketing to Work by Turning Total Addressable Market into Targets As you look to expand and grow, total addressable market (TAM) is also used to gauge the size of new markets to enter, to justify or expand investments in a current market, or to research new product opportunities. In every case, having an accurate view of your TAM is critical to making the best business decisions. Being able to visualize your market is a bonus that helps with defining and assigning territories, allocating field resources, and focusing marketing efforts. A good example comes from HgCapital, a private equity investor based in London and Munich, who says that “being able to tell a clear story of what truly defines a company’s addressable market is a great starting point for thinking creatively about where to invest for growth”. If, for example, your average contract value is expected to be $25,000 and the total number of potential customers in a market is 1,237, then simply multiplying those two values puts the potential market opportunity at roughly $31 million. If your TAM is inaccurate, even by a small margin, you might make the wrong go/no-go decision. Again, having a “clear story” of the TAM is critical to good decision-making, at every level, from an individual marketing campaign to a strategic business-changing initiative. If you missed the previous installments in this series, you can find them here: Part 1 Maximize Growth by Targeting Your Total Addressable Market Part 2 Ideal Customer Profile Brings Total Addressable Market into Focus Part 3 Put Sales and Marketing to Work by Turning Total Addressable Market into a Targetable List Blog written by Jyothsna Durgados See Tracy in Action GreenFig students not only learn these business-critical concepts, but execute them as well. Our course curriculum includes a mini-internship, providing each student the opportunity to run a real-world marketing campaign for a real-world company. Upon graduation, GreenFig students are then prepared with the skills and experience to make an immediate impact at work. Find out how how quickly you can gain the skills needed to thrive in the digital economy. Drop us a line. Paula Sansburn, COO

Thursday, July 19, 2018

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