Interview Tips, Part 2 - Land your dream job
Great tips to help prepare you for your dream career interview.
Libby Unger | CEO & Co-Founder, GreenFig
Opportunity favors the prepared mind. I am a firm believer in this. Lifelong learning is critical to individual growth and independence.
We are at a unique point in our history. Everyone feels it. The pace of change is accelerating - exponentially – in every aspect of our lives. It is driven by the prevalence of technology and data enabling our daily interactions with life.
Our global economy is rapidly transitioning from an industrial economy to a digital economy. To foster innovation, accelerate revenue growth, and increase profitability, companies are digitizing nearly every business function. This means job skills are rapidly changing. Yet, the ability to keep pace with this challenge is encumbered by educational systems too slow to adapt or limited in focus.
In my high school yearbook, I quoted a character from a Russian novel, stating “I am an eternal student.” I did not understand the gravity of that statement at the time. Yet, I believe this sentiment is the key to my success. I am insatiably curious. I want to understand how things work, what makes people tick, and how to fix things that are broken – BIG and small. I also want to make an impact and make a difference in people’s lives by helping them to make a difference.
Lifelong learning for me combined an invaluable liberal arts education with real-life experience under great – and not so great – apprentices, leaders, and mentors. I constantly augmented my work experience with targeted coursework at local universities and professional training. And, I did it while working. I understood the value of the real-time application of conceptual learning to make it effective and to make it stick. And, I hate taking on debt. So, this model worked exceptionally well for me.
The one thing that I know for sure is that context + experience + apprenticeship is a recipe for success. And, in this rapidly changing, digital world, that learning needs to happen faster.
Are you prepared for your career? Do you have the skills needed to traverse the divide? Do you know how to develop them?
GreenFig, A Micro Education Company – A New Way to Learn
I am honored, and deeply humbled, to be part of the founding team at GreenFig - a Micro Education company, offering microdegrees in applied business science, such as customer success, finance, marketing, product, sales, service, and support.
Our mission is simple: To help our students become job-ready, and to help them achieve their professional goals. Our program will prepare you for high demand jobs in business science in less than 200 hours.
In the coming weeks and months, you will hear more about our inaugural course in Digital Marketing Science. We will have industry leaders sharing their knowledge and teaching our students marketing skills in content strategy, persona development, pay-per-click advertising, website optimization and much, much more.
Over a semester, our students will benefit from accelerated experiential learning and go from zero to proficient in less than 200 hours. Our hybrid training delivery model combines live, interactive online, and offline team-based learning. Students receive hands-on, real-time business application software instruction from industry experts, including Marketo and Google, and obtain resume building work experience gained through real-world projects mentored by industry experts.
We couldn’t be prouder, or more excited, to bring this opportunity to our students. College students can augment their liberal arts education and move their resume to the top of the list for high demand business science jobs. Professionals can prepare for a career shift into a new field, return to the workforce with relevant business science skills, or simply upskill to stay relevant. And, a veteran can accelerate his or her transition into the civilian workforce.
It is All About Getting Jobs
US politicians, academia, and industry leaders are currently placing a tremendous emphasis on technical training, coding, and other STEM programs. The headlines have declared a new war for talent - the software engineers and developers required to build the digital economy.
It is true that there are 300,000 job postings on indeed.com for software engineers and developers - but there are 2.6 million job postings for marketing, sales, and support positions. That is nearly nine (9) times the number of job postings for engineers and developers – nine times!
These are the roles for “business scientists”. A business scientist possesses the digital literacy to use a company’s “soft machinery” – enterprise software applications and digital platforms - to capture, analyze and utilize customer, financial, market and product data to acquire, retain, and grow its customer base.
Re-skilling the world for the digital economy was a topic among everyone at the World Economic Forum in Davos this past year. We share the common goal of helping vets transition back to civilian life, helping parents return to the workforce after raising children or taking sabbaticals, and helping liberal arts students get great jobs. We are creating something special here.
Prepare Your Mind for Opportunity
I am so excited to be launching GreenFig today with Marketo as the enterprise platform anchor for our Digital Marketing Science program.
While the pace of change is rapidly accelerating, skating to the metaphorical “job career puck” just got easier with GreenFig. Opportunities are presented to you daily. Are you prepared to see them? Are you prepared to seize them? Are you prepared to meet the challenge they present?
We are here to help you prepare for those opportunities in the world of business science. It will take hard work, curiosity, and commitment from you, but we promise to give it back, and more! Sign up now for our course starting August 16, 2017!
To lifelong learning,
Great tips to help prepare you for your dream career interview.
GreenFig instructors Sue Hay and Jerine Erice recently taught classes in Marketo, Salesforce and analytics to our lifelong learners in Digital Marketing Science. We share their blog that underscores the value of a well-examined lead management process and provides actionable steps to optimize marketing strategy and increase ROI. Read and learn! Resolved to improve your sales and marketing effectiveness this year? Lead management might be the answer. A good lead management process starts with defining potential customers (or leads) and taking them on an educational and nurturing journey based on their buying persona before ultimately being passed on to the sales team. Lead management measures, tracks and reports on this customer acquisition process, from the first point of contact to the closing of the sale. This allows sales and marketing to work in tandem, with the ultimate goal of increasing conversion rates and ROI while shortening the duration of the process. This process is arguably the most important aspect of marketing. But according to DemandWave’s 2017 State of Digital Marketing Report, many marketers still find that obtaining high-quality leads is their number one challenge. Why do marketers continue struggle with this, and what can you do about it? Here are four lead management tactics that you can adopt now for a more robust lead marketing strategy and better-optimized sales funnel in 2018. 1. Get Sales and Marketing Aligned The alignment of sales and marketing is critical to lay the foundation for an effective lead management process. This ensures that the company as a whole is working toward a similar goal. The responsibility of increasing ROI becomes the responsibility of both teams. This alignment, especially in the case of B2B companies, shortens the sales cycle and makes it more efficient. In order to achieve this alignment, both teams needs to be on the same page -- aware of their responsibilities, as well as the intricacies of the process itself. Call a meeting to go over your Ideal Customer Profile (ICP) and the lead management process. Make sure everyone knows the different stages a lead goes through as well as the proper way to handle a quality lead. Some key journey points to remember include Marketing Qualified Lead (MQL), which is based off of lead scoring, Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL), which are identified after a meeting occurs and the lead progresses through the sales cycle. Here is a helpful checklist to get you started. 2. Analyze the Lead Journey Once a lead is created and enters the process, the lead journey is analyzed over time. Tracking can be done through a CRM platform like Salesforce.com, SugerCRM, Hubspot CRM, social media analytical tools and email marketing analytics. Salesforce is one of the major Customer Relationship Management (CRM) tools to document and keep track of important information. Through Salesforce, marketers are able to take a well-rounded look at their business and manage relationships with the partners and other strategic alliances, existing customers and prospects. With tracking, you learn that lead’s process and behavior. This knowledge proves valuable when developing content and tactics to use during the lead management process. Even if these leads have been passed off to the sales team, they are still important to track. Through monitoring, you can measure sales performance, and calculate marketing and sales ROI. This information is key because it allows you to learn how expensive each lead is and the proper steps to take in order to get more quality leads while reducing cost. You are able to analyze your marketing efforts as a whole, and make any necessary adjustments to save time and money while increasing revenue. 3. Score Your Leads Next, it is crucial to score your leads with lead scoring tools built into platforms like Marketo or Hubspot. Through scoring, you are able to determine not only the lead’s interest in you, but your interest in them as well. This allows the sales team to only spend time on leads that matter since higher scoring leads are more likely to convert. To have an effective lead scoring system, it is important to look at the lead’s persona, level of engagement and timing. 4. Nurture Your Leads Last but not least, it’s important to nurture high scoring leads before passing them to the sales team. According to DemandGen, leads who are nurtured with targeted content produce a 20 percent increase in sales opportunities. It is important to determine the unique preferences of your leads. What drives their attention? From there, you can create targeted content that is relevant and valuable to them. Some of the most effective targeted content includes email nurture campaigns, promotional offers and call-to-action content. For more information on GreenFig’s upcoming courses taught by industry leaders like Jerine and Sue, check us out at www.greenfig.net.
At its core, a marketing strategy is about how a company is going to target and convert its ideal customer profiles into paying customers. A good marketing strategy should align to a firm’s business strategy goals and describe positioning, target segments, value proposition(s), products & pricing, distribution mix and marketing mix. As marketers have been placed under increasing pressure to deliver leads to Sales, many impatient executives claim they don’t have time for strategy – thus, the focus is placed on marketing mix tactics and quarterly campaign calendars. As a result, marketers often try to A/B test their way to lead generation success wasting time and budget in the process. Effective marketing strategy doesn’t have to be difficult nor does it have to be time-consuming. However, it does need to be performed as both B2C and B2B buyers expect brands to personalize their buying experience and those that don’t will no longer remain relevant in the consideration set. Doing this effectively requires an updating your approach to marketing strategy.