January 7, 2019

Interview Tips, Part 1 - Land your dream job

Nadine C. North, Human Capital / Talent Science at The North Point
Written by:

Nadine C. North, Human Capital / Talent Science at The North Point

Interview Tips to Help Land your Dream Job

After our graduates complete our Business Science courses, we want to see them succeed in careers that they love. By using these tips, anyone can walk into an interview feeling confident, composed and excited for the opportunity.

First off, always try to ask the company questions first.  
  • How would they describe their business culture?
  • What is their ideal candidate?  
  • What types of characteristics succeed the best in their environment?
  • Why did they chose to join the company?

If you can’t ask them at the beginning of the meeting…try at the end. Or try to sprinkle in-between their questions. Their answers will give you clues for the tone of your answers to their questions.

To get the first shot at asking questions…here’s an example as you walk in the door

“Wow, this is a great office setting… how would you describe the company’s culture?"

Lets prepare for some of your typical Interview questions:


Dangerously open-ended. However, keep it focused on business/education with a few personal items sprinkled in. The present-past-futureformula is a way to share key background points while ending on a high note.

  • Begin with a brief overview of where you are now (which could include your current job along with a reference to a personal hobby or passion)
  • Reference how you got to where you are (here you could mention education, or an important experience such as a past job, internship or volunteer experience)
  • Finish by touching on a goal for the future. Bonus points if you’re able to identify how their position aligns with how you envision your future.

Remember to be careful about what you include in your answer – avoid potentially controversial subjects such as politics and religion. You should also avoid talking too much about family responsibilities or hobbies that might make your interviewer wonder whether you could commit yourself 100% to the job. I once had a client who liked to hire mountain-climbers — they sought those risk-taking, high achievement, stress management skills. If you have a hobby that demonstrates high achievement, mention it.


Key on items that match with the job.  

  • Attention to detail is always good, and applies to many disciplines.  
  • Meet deadlines.  
  • Accountable.  
  • Good team member, while happy working independently.  
  • Creative.
  • Problem-solver.
  • Managing stress and pressure.
  • Career orientated.

Yes, many of these are cliches, but they are the key characteristics of the best candidates.

In this category, you can tell a story where you used your strengths to overcome a difficult or stressful situation.

It’s always good to tell a story…have a short story on how you may have been promoted or singled out for praise given one of the attributes you’ve cited.  


This is a trap question. None of us are perfect. We are all human. And it is OK to mention this.  

Describe a weakness you’ve worked on to overcome and tell that story. You may be humble (a good trait), and say you have to keep "name the weakness" top of mind and work on it daily. Here are "mostly negatives" that are good positives…for example:

  • Perfectionism…There are many quotes about “perfection is the enemy of the good (enough)” This is an on-going struggle with getting initiatives out the door. You may say that you ensure that the premise is sound, no typos, formatting good — and go. Check out these quotes.
  • Impatience…Being so excited about an initiative, have to slow down to ensure your team members have bought in and are on board.  
  • Overall, being self-aware is the trait an interviewer or manager seeks. So tell the story that you’re self-aware.  

Good luck!

Nadine C. North
The North Point
Human Capital / Talent Science

Stay tuned, we are rolling out Part 2 next week, in the meantime check out our latest blogs here!


Related Posts.

Has Marketing Become a Trade?

You used to have to go to four years of university to come out with a degree that would get you a white-collar job. Hours in computer or chemistry labs, all-nighters studying for final exams, group projects, --these were the necessary evils and rites of passage to get a good paying job in the modern world. However, the times are changing, and we have seen the rise of programs like Code Fellows, Coding Dojo, and others to turn the white-collar job of computer programming into a trade. You can learn in a few months what used to take your four years to learn because to do the vast majority of coding jobs need you to code, and they don't need all the extra stuff one learned in college. The same is starting to be true with a career in marketing. The majority of university-trained marketers I run across at best know the four P's (Product, Price, Place, & Promotion) and the four C's (Customer, Cost, Convenience, & Communication) with a sprinkle of strategy on top. The unfortunate reality for many students is that modern marketing requires a broad understanding of digital channels, technical and analytical know how, and tools that they were never exposed to in school. Many of the marketers coming out of college never have setup and run a social campaign, do not understand the ins and outs of a marketing automation platform, and heaven help them if you ask for a modern account-based marketing campaign plan. Add on top of that the jargon and acronyms, marketing can appear to have its own foreign language that is difficult for outsiders to understand. Today, most of the modern marketing education is done through reading great books, educational content marketing provided by the MarTech vendors like Marketo and Moz, analyst firms like Sirius Decisions, and a few rising marketing focused applied learning programs like GreenFig. For someone who is looking to learn and become an effective marketer, you cannot stop learning given the pace of change in the tools and technologies available. So, the question comes in, how can one build a fundamental foundation involving the tools, strategies, and hands-on experience to be valuable to any business on day 1? Where can someone learn the key tools and modern marketing strategies like:

Thursday, July 19, 2018

Contact us

Need a quote.