December 19, 2019

Flagler College Expands Partnership with GreenFig to Bridge Digital Skills Gap to Offer a Sales Operations Science Certificate (SOPS)

GreenFig
Written by:

GreenFig

SOPS will help working professionals advance in digital-age careers

St. Augustine, Florida (December 18, 2019)—Flagler College today announced the launch of its Sales Operation Science Certificate (SOPS), expanding its agreement with GreenFig, a market-driven education company that provides universities with experiential programs in applied business science that upskills students and working professionals. Since 2018, GreenFig has been offering its innovative Digital Marketing Science Program in partnership with the college’s Adult and Continuing Education (ACE).

“We target our training and development programs to meet the increasingly sophisticated needs of today’s technology-fueled businesses, both locally in Florida and around the world,” said ACE Director of Flagler College, Jorge M. Herrera. “Through our expanded partnership with GreenFig, we are excited to offer our students and working professionals an innovative Sales Operations Science Certificate, in addition to the successful Digital Marketing Science Certificate.”

At the heart of GreenFig’s pedagogy is the Apprentorship™, a mentored apprenticeship-like experience where students collaborate with skilled industry practitioners to solve real-world problems for companies. Working collaboratively in teams, students develop a portfolio of fully executed projects and gain skills using live-production instances of leading business applications to address actual business challenges. In the new Sales Operations program offering, students will be working extensively in Salesforce, the world’s number one Customer Relations Management (CRM) platform.

The demand for digital marketing skills has doubled, according to a recent study by Burning Glass Technologies, but almost half of U.S. employers say they are unable to find the skilled people they need to compete. Similarly, the demand for Salesforce skilled talent is set to create over 3 million jobs in its  global ecosystem by 2022. From a local perspective,  Indeed currently lists over 1,000 job openings in digital marketing within the state of Florida, while job openings specific to Salesforce skills are double that amount. Florida’s median salaries at the manager level for both marketing and sales are $119k and $125k, respectively.

“As our economy becomes progressively data-driven, preparing today’s workforce to meet these demands is one of the most pressing issues institutions face,” said Sara Leoni, CEO of GreenFig. “Adult learners at a rate of 7 to 1, are now required to develop a digital mindset that incorporates universal skills in order to be prepared to use and manage technology that coders and robot-builders have created. We are thrilled to expand our partnership with Flagler College and to set working professionals on the path that fosters career mobility.”

Enrollment for both programs at Flagler College is open now and classes will begin January 28, 2020.  For more information or to enroll, please visit: https://www.flagler.edu/adulted/ctpdmm.


### 


About Flagler College

Flagler College is a small private, independent college located in St. Augustine, Fla. The college offers 34 majors, 41 minors, and a master’s degree in Education of the Deaf/Hard of Hearing. Flagler College has an enrollment of about 2,500 students, as well as an offsite campus in Tallahassee, Fla. U.S. News & World Report and The Princeton Review regularly feature Flagler as a college that offers quality education at a relatively low cost. A Flagler education is less than half the cost of similar private colleges, and competitive with many state universities. A relatively young institution (founded in 1968), Flagler College is also noted for its historic beauty. The centerpiece of the campus is the former Hotel Ponce de Leon, a National Historic Landmark opened in 1888 by railroad pioneer and Standard Oil co-founder Henry M. Flagler. For more on Flagler College, visit www.flagler.edu.

 

About GreenFig

GreenFig is a market-driven education company that provides universities with turnkey, experiential learning programs in applied business science and prepares learners for digital-age careers. Students participate in Apprentorships™, where they work with companies to solve real business problems and receive certifications in Applied Business Science and from industry-leading business application software providers that serve workforces today. GreenFig’s university-affiliated program launched in 2018 and since then, hundreds of their graduates have entered or re-entered the workforce with positions at companies ranging from startups to the Fortune 100. Learn more at https://www.greenfig.com.


LATEST FROM BLOG

Related Posts.

How to Optimize Your Sales Funnel With Better Lead Management

GreenFig instructors Sue Hay and Jerine Erice recently taught classes in Marketo, Salesforce and analytics to our lifelong learners in Digital Marketing Science. We share their blog that underscores the value of a well-examined lead management process and provides actionable steps to optimize marketing strategy and increase ROI. Read and learn! Resolved to improve your sales and marketing effectiveness this year? Lead management might be the answer. A good lead management process starts with defining potential customers (or leads) and taking them on an educational and nurturing journey based on their buying persona before ultimately being passed on to the sales team. Lead management measures, tracks and reports on this customer acquisition process, from the first point of contact to the closing of the sale. This allows sales and marketing to work in tandem, with the ultimate goal of increasing conversion rates and ROI while shortening the duration of the process. This process is arguably the most important aspect of marketing. But according to DemandWave’s 2017 State of Digital Marketing Report, many marketers still find that obtaining high-quality leads is their number one challenge. Why do marketers continue struggle with this, and what can you do about it? Here are four lead management tactics that you can adopt now for a more robust lead marketing strategy and better-optimized sales funnel in 2018. 1. Get Sales and Marketing Aligned The alignment of sales and marketing is critical to lay the foundation for an effective lead management process. This ensures that the company as a whole is working toward a similar goal. The responsibility of increasing ROI becomes the responsibility of both teams. This alignment, especially in the case of B2B companies, shortens the sales cycle and makes it more efficient. In order to achieve this alignment, both teams needs to be on the same page -- aware of their responsibilities, as well as the intricacies of the process itself. Call a meeting to go over your Ideal Customer Profile (ICP) and the lead management process. Make sure everyone knows the different stages a lead goes through as well as the proper way to handle a quality lead. Some key journey points to remember include Marketing Qualified Lead (MQL), which is based off of lead scoring, Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL), which are identified after a meeting occurs and the lead progresses through the sales cycle. Here is a helpful checklist to get you started. 2. Analyze the Lead Journey Once a lead is created and enters the process, the lead journey is analyzed over time. Tracking can be done through a CRM platform like Salesforce.com, SugerCRM, Hubspot CRM, social media analytical tools and email marketing analytics. Salesforce is one of the major Customer Relationship Management (CRM) tools to document and keep track of important information. Through Salesforce, marketers are able to take a well-rounded look at their business and manage relationships with the partners and other strategic alliances, existing customers and prospects. With tracking, you learn that lead’s process and behavior. This knowledge proves valuable when developing content and tactics to use during the lead management process. Even if these leads have been passed off to the sales team, they are still important to track. Through monitoring, you can measure sales performance, and calculate marketing and sales ROI. This information is key because it allows you to learn how expensive each lead is and the proper steps to take in order to get more quality leads while reducing cost. You are able to analyze your marketing efforts as a whole, and make any necessary adjustments to save time and money while increasing revenue. 3. Score Your Leads Next, it is crucial to score your leads with lead scoring tools built into platforms like Marketo or Hubspot. Through scoring, you are able to determine not only the lead’s interest in you, but your interest in them as well. This allows the sales team to only spend time on leads that matter since higher scoring leads are more likely to convert. To have an effective lead scoring system, it is important to look at the lead’s persona, level of engagement and timing. 4. Nurture Your Leads Last but not least, it’s important to nurture high scoring leads before passing them to the sales team. According to DemandGen, leads who are nurtured with targeted content produce a 20 percent increase in sales opportunities. It is important to determine the unique preferences of your leads. What drives their attention? From there, you can create targeted content that is relevant and valuable to them. Some of the most effective targeted content includes email nurture campaigns, promotional offers and call-to-action content. For more information on GreenFig’s upcoming courses taught by industry leaders like Jerine and Sue, check us out at www.greenfig.net.

Thursday, July 19, 2018

Contact us

Need a quote.