SOPS will help working professionals advance in digital-age careers
St. Augustine, Florida (December 18, 2019)—Flagler College today announced the launch of its Sales Operation Science Certificate (SOPS), expanding its agreement with GreenFig, a market-driven education company that provides universities with experiential programs in applied business science that upskills students and working professionals. Since 2018, GreenFig has been offering its innovative Digital Marketing Science Program in partnership with the college’s Adult and Continuing Education (ACE).
“We target our training and development programs to meet the increasingly sophisticated needs of today’s technology-fueled businesses, both locally in Florida and around the world,” said ACE Director of Flagler College, Jorge M. Herrera. “Through our expanded partnership with GreenFig, we are excited to offer our students and working professionals an innovative Sales Operations Science Certificate, in addition to the successful Digital Marketing Science Certificate.”
At the heart of GreenFig’s pedagogy is the Apprentorship™, a mentored apprenticeship-like experience where students collaborate with skilled industry practitioners to solve real-world problems for companies. Working collaboratively in teams, students develop a portfolio of fully executed projects and gain skills using live-production instances of leading business applications to address actual business challenges. In the new Sales Operations program offering, students will be working extensively in Salesforce, the world’s number one Customer Relations Management (CRM) platform.
The demand for digital marketing skills has doubled, according to a recent study by Burning Glass Technologies, but almost half of U.S. employers say they are unable to find the skilled people they need to compete. Similarly, the demand for Salesforce skilled talent is set to create over 3 million jobs in its global ecosystem by 2022. From a local perspective, Indeed currently lists over 1,000 job openings in digital marketing within the state of Florida, while job openings specific to Salesforce skills are double that amount. Florida’s median salaries at the manager level for both marketing and sales are $119k and $125k, respectively.
“As our economy becomes progressively data-driven, preparing today’s workforce to meet these demands is one of the most pressing issues institutions face,” said Sara Leoni, CEO of GreenFig. “Adult learners at a rate of 7 to 1, are now required to develop a digital mindset that incorporates universal skills in order to be prepared to use and manage technology that coders and robot-builders have created. We are thrilled to expand our partnership with Flagler College and to set working professionals on the path that fosters career mobility.”
Enrollment for both programs at Flagler College is open now and classes will begin January 28, 2020. For more information or to enroll, please visit: https://www.flagler.edu/adulted/ctpdmm.
About Flagler College
Flagler College is a small private, independent college located in St. Augustine, Fla. The college offers 34 majors, 41 minors, and a master’s degree in Education of the Deaf/Hard of Hearing. Flagler College has an enrollment of about 2,500 students, as well as an offsite campus in Tallahassee, Fla. U.S. News & World Report and The Princeton Review regularly feature Flagler as a college that offers quality education at a relatively low cost. A Flagler education is less than half the cost of similar private colleges, and competitive with many state universities. A relatively young institution (founded in 1968), Flagler College is also noted for its historic beauty. The centerpiece of the campus is the former Hotel Ponce de Leon, a National Historic Landmark opened in 1888 by railroad pioneer and Standard Oil co-founder Henry M. Flagler. For more on Flagler College, visit www.flagler.edu.
GreenFig is a market-driven education company that provides universities with turnkey, experiential learning programs in applied business science and prepares learners for digital-age careers. Students participate in Apprentorships™, where they work with companies to solve real business problems and receive certifications in Applied Business Science and from industry-leading business application software providers that serve workforces today. GreenFig’s university-affiliated program launched in 2018 and since then, hundreds of their graduates have entered or re-entered the workforce with positions at companies ranging from startups to the Fortune 100. Learn more at https://www.greenfig.com.
Marketing Language Understanding Have you ever traveled to another country and found the language barrier a challenge for even the simplest things like asking where the bathroom is or what time the bus is coming? The same can be said of the digital marketing world – it’s like being in a foreign country if you don’t understand the language. As a student new to digital marketing I was naive to think I would be capable of quickly understanding and engaging in the dialogue of my instructors and classmates – it’s just marketing-speak, right, how hard can it be? Much to my dismay (and with a subtle hit to my ego) the pre-class chatter seemed almost completely foreign to me with acronyms such as: PPC, CTR, CPC, MQL, and SQL being used as casually as LOL or even hello – I was a bit lost. This brief scare was resolved when class started and we began by deciphering this new language of acronyms and how they related to digital marketing. The instructors understood that this was going to be a barrier for most (if not all) of us in the class and made sure to tackle it right off the bat.