December 10, 2018

Council of Independent Colleges - 46th annual Institute for Chief Academic Officers

GreenFig
Written by:

GreenFig

November 3-6, 2018

Council of Independent Colleges -  46th annual Institute for Chief Academic Officers

GreenFig was a proud sponsor of The Council of Independent Colleges (CIC), 46th annual Institute for Chief Academic Officers (CAO) in November. This year the Institute focused on “Academics, Allocation, and Analytics: Collaborating for a Sustainable Future.”

Many colleges and universities strive to create a fulfilling college experience and education for their students while working to improve access, student success, and public confidence. The Institute provided ideas and tools for Chief Academic, Financial and Enrollment Management Officers to advance their institutions. GreenFig was able to share its passion with these leaders by introducing an innovative program that helps bridge the digital skills gap as graduates enter the workforce.

Key takeaways from the Institute include:

  • Shifts in the economy brought about by technology have disrupted how colleges think about preparing students and sparked renewed debate about what role, if any, colleges should play in preparing students for the “good jobs” many are seeking upon graduation.
  • For many, institutional missions provide a “north star” for what to do - one reason why educators are investing to help students discover their vocation via experiential learning and then helping students align vocation with occupation to lead purpose-filled lives.
  • Hands-on experience, the right digital credentials, and the universal skills from a liberal education are in high-demand – putting colleges that prepare students with these outcomes in a position to thrive.  

The last night of the Institute, GreenFig hosted an intimate dinner to explore these ideas and build relationships with select colleges that attended CIC CAO Institute. The night provided great company, amazing food, and intelligent conversation.  

To continue and expand the dialogue, GreenFig will be hosting a free webinar for academic officers titled “Why the Digital Economy Needs More Liberal Arts Majors” on Tuesday, December 11th and Thursday, December 13th at 10 a.m. PT / 1 p.m. ET.  We invite you to join us!

Sign up for the webinar today.

LATEST FROM BLOG

Related Posts.

CMOs: Striving For Competitive Differentiation? Don’t Overlook Your Number One Marketing Asset

By and large, the strategies of growing a relevant business are the same. Brand growth and awareness, market penetration, product expansion and acquisition. The marketing tactics employed to achieve those goals is what sets the front-runners apart from those playing catch-up. So how do you achieve competitive differentiation? Your people: the individuals responsible for designing and implementing those marketing tactics must rank high on your business-critical scale. Because if you don’t hire and retain top digital marketing talent, your ability to plan, execute, measure, and improve a digital campaign will be limited and impact revenue, the customer experience and brand perception. In other words, you may have the right tools, but you won’t be able to leverage their usefulness as business drivers without skilled marketers running the show. Marketing executives and industry insiders across the country are singing this tune: Better talent = Better business performance. “Talent will drive competitive advantage. Companies that invest in building digital skills in their marketing teams have a huge opportunity to accelerate ahead of their peers.” The Talent Revolution in Digital Marketing, Think with Google, 2015. What does it mean to be a skilled digital marketer in the 21st century? From a global understanding of how to align business, brand and messaging strategies to pay-per-click, SEO, and social analytics and targeting, to name a few, the breadth of skills required to be an effective digital marketer today are innumerous. Combine those skills with hands-on experience -- not just theoretical knowledge -- and the expertise to design, create, implement and analyze a digital campaign, and you’ve got a capable 21st century digital marketer. After all, the ability to harness data-driven insights is how companies gain a competitive advantage. The challenge CMOs everywhere are facing, however, is a pervasive shortage of skilled and experienced digital marketers. Companies that turn to recent college graduates are frustrated by this group’s lack of experience and outdated knowledge (not surprising, slow-to-change university curriculum can’t keep pace marketing’s fast-moving digital evolution). Meanwhile, seasoned marketers don’t possess the technical skills required to execute an effective digital campaign. “Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day.” The Ultimate Marketing Machine, Harvard Business Review. To solve the problem, marketing departments need to look inward by shoring up the expertise, technical skills and hands-on experience of their existing teams. The benefits of upskilling your staff are many, including:

Thursday, July 19, 2018

Contact us

Need a quote.