Grow your small business with digital marketing

Get the digital strategies, skills, tools and techniques for winning more customers and generating more revenue.

Enroll Now

Learn online, on-demand
Including online mentor-led sessions


Build a Strategic Growth Playbook
Apply key concepts in real time for immediate business impact


Focus on what's working
Spend your time and money on digital marketing that matters

A fully guided, supported learning experience

Step 1

Discover new skills

Develop and master new in-demand digital skills and know-how from industry experts.

Digital Marketing Fundamentals

  • Understand the role of marketing within a business
  • Set SMART objectives
  • Build customer personas aligned to the consumer journey
  • Define basic marketing strategy KPIs
  • Align channels to marketing outcomes

Website Analytics

  • Identify goals and conversions for various types of websites
  • Understand key Google Analytics reports and capabilities
  • Evaluate your audience and measure the success of your marketing efforts
  • Provide optimization recommendations to enhance your marketing ROI

Email Marketing

  • Navigate the functionality of an email service provider (Mailchimp)
  • Create an email campaign designed for maximum conversion
  • Analyze metrics for campaign optimization

Search Engine Marketing

  • Learn the basics of SEM with Google Ads
  • Build an effective keyword strategy
  • Analyze keyword data and provide recommendations for campaign optimization
  • Launch a paid advertising campaign
Step 2

Build in-demand credentials

Get hands-on with the latest technologies and earn employer-focused credentials.

Step 3

Advance your career

Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.

Resume and cover letter review + tips

Put your best foot forward and ensure you stand out from the crowd. Learn how to customize your resume to the job description, use technology-friendly formatting, and explore examples to inspire the content that will set you apart.

Optimize your LinkedIn profile

Leverage LinkedIn to open doors and be the backstop to all of your other job search efforts.

Small group workshops

Ask questions, compare notes with other learners, and expand your network. Hosted by a career coach, topics during these sessions may include: career development, communicating transferable skills, negotiating tips, and Q&As with a hiring manager or recruiter.

Career coaching

Need a bit more help or have specific areas or concerns you want more input on? Get access to our 1:1 career coaching.

So you can…

Interview with confidence

Learn how to navigate various interview questions and prove your worth when you are actually “in the room” and properly follow up post-interview. Then, practice, practice, practice!

Negotiate with ease

Maximize your opportunity by understanding how to negotiate a job offer for life-changing compensation and benefits.

Transform your career

Learn the strategy of career advancement. Contrary to popular belief, job searching is not based on pure luck. It is, instead, a tried-and-true “process” that anybody can learn and apply.

Testimonial from Sergio

Explore your options

Meet with our advisors to discover potential career possibilities, review if this type of program is right for you, and discuss available discounts and flexible payment options.

Learn from industry experts

They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to help you grow your business. You’ll learn innovative techniques and cost-effective strategies from our roster of handpicked digital marketing pros.

Michael Rolph

Founder & VP of Marketing
Wheel Media

Latasha James

Latasha James

Owner of
James + Park

Todd Anthony

Executive Creative Director
Pinwheel content

Steph Parker

Steph Parker

Founder at

Enroll in Growth for Small Business

Growth for Small Business Course

8 weeks

Flexible online learning

Price: $2,000

$1,450 (Save $550)

Save an extra $500 with special discounts. See if you qualify.

Secure your spot now

Flexible payment options available
Expert instructors
A certificate of completion from Grand Valley State University

December 5, 2022-February 3, 2023

January 9-March 3, 2023

February 6–March 31, 2023

See what our learners have to say

View the course syllabus

Frequently asked questions

How do I ensure a spot in the course?

Course sizes are limited, so you will want to complete the enrollment form and payment process in order to secure a spot.

Who is the ideal candidate for this program?

Our program is ideal for anyone looking to grow their business and expand their online presence through digital marketing:

  • Owners of a small-to-medium-sized business
  • Individuals with a side business or a side-business idea
  • Entrepreneurs looking to take their product to market
  • Small business marketers/consultants

Do I need to have previous Digital Marketing experience?

No. Some material may be more advanced to those without any previous digital marketing experience, in which case our mentors and Learner Success Team can work with you to help fill the knowledge gap to ensure you are getting a full experience.

How many hours a week should I expect to spend on the program?

Each week learners can expect to spend three to five hours working independently (engaging with the online content and/or working in their Strategic Growth Playbook).

Will I receive credit for this course?

No, this is a non-credit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your human resources department to determine your eligibility.

What do I need to do to pass the course?

In order to receive a certificate of completion, learners must achieve 70% or better on each module assessment, complete 100% of online coursework, and submit a completed Strategic Growth Playbook.

What is your cancellation and refund policy?

Learners have one week from the start date of the course to drop and receive a full refund.

How do I contact someone to learn more about the course?

We’re happy to help! Email us at and someone from our admissions team will respond with additional details.

Who is GreenFig?

We partner with GreenFig, a market-driven education company based in Silicon Valley, CA, to offer innovative and highly rated learning experiences that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

Where does the program take place?

You’ll access on-demand content and assignments through our learning platform. The online learning portal can be accessed from anywhere with an internet connection.

Grow Your Business with Digital Marketing
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