Become a Certified Digital Marketer
Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.
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Learn online, on-demand
Including online mentor-led sessions
Accelerate your career
Gain in-demand tech skills and certifications
Build your confidence
Hands-on practice and expert feedback
Expert instructors, platform certifications, and career support
Step 1
Discover new skills
Develop and master new in-demand digital skills and know-how from industry experts.
Digital Marketing Fundamentals
- Understand the role of marketing within a business
- Set SMART objectives
- Build customer personas aligned to the consumer journey
- Define basic digital marketing strategy KPIs
- Align channels to marketing outcomes
Website Analytics
- Identify goals and conversions for various types of websites
- Understand key Google Analytics reports and capabilities
- Evaluate your audience and measure the success of your marketing efforts
- Provide optimization recommendations to enhance your marketing ROI
Email Marketing
- Navigate the functionality of an email service provider (Mailchimp)
- Create an email campaign designed for maximum conversion
- Analyze metrics for campaign optimization
Search Engine Marketing
- Learn the basics of SEM with Google Ads
- Build an effective keyword strategy
- Analyze keyword data and provide recommendations for campaign optimization
- Launch a paid advertising campaign
And Much More
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Data-Driven Digital Marketing Strategy
Download Syllabus
Step 3
Advance your career
Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.
Explore your options
Meet with our advisors to discover potential career possibilities, review if this type of program is right for you, and discuss available discounts and flexible payment options.
Schedule a time
Your expert instructors
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
Steph Parker
Director, Digital Strategy
Digitas Health
Damaris Lasa
GOOGLE ANALYTICS EXPERT
AND INSTRUCTOR
Ryder Meehan
Co-Founder at
Upgrow
Latasha James
Owner of
James + Park
Enroll now in Digital Marketing Science
10 weeks
Flexible online learning with optional mentor-led live sessions
Price: $2,500
Price: $2500
$1,982 (Save $518)
Secure your spot now
Flexible payment options are available
On-demand with live sessions
Expert instructors
April 3-June 9, 2023
Optional live sessions
Tuesdays, 4–6 p.m. PT
Tuesdays, 7–9 p.m. ET
Tuesdays, 6–8 p.m. CT
Tuesdays, 5–7 PM MT
Tuesdays, 5-7 p.m. MT
May 1-July 7, 2023
Optional live sessions
Wednesdays, 4–6 p.m. PT
Wednesdays, 7–9 p.m. ET
Wednesdays, 6–8 p.m. CT
Wednesdays, 5–7 PM MT
Wednesdays, 5-7 p.m. MT
June 5-August 18, 2023
Optional live sessions
Mondays, 4–6 p.m. PT
Mondays, 7–9 p.m. ET
Mondays, 6–8 p.m. CT
Wednesdays, 5–7 PM MT
Mondays, 5-7 p.m. MT
See what our learners have to say
“You’re going to walk away with much more knowledge and experience.”
Julee Klein
"I walked away with four different certifications..."
Natoyah Swift
"Take a look at this program...It’s exceptional."
Kelly Redinger
"The course is going to help me move forward with my business..."
Dexter Crawford
"I’ve been able to advance my marketing career."
Katie McNeill
"I was able to start tracking our marketing efforts right away."
Nikki Myers
"In the first week, you are enabled to use the things you are learning."
Cynthia Peterson
Our course attracts professionals from leading brands
View the course syllabus
Amazon Gift Card PROMOTION DETAILS: Promotion starts January 2, 2020, and expires on January 13, 2020, at 11:59 pm PT. The student must be enrolled no later than January 13, 2020, at 11:59 pm PT. An enrolled student is one who has completed the online application and paid for the program in full. The student must be enrolled in the Apprentorship™ program after the designated “drop” period in order for Amazon gift card payment to be made. Amazon gift card payment will be made the week of February 10, 2020, and sent via email.
Master the Skills of a Digital Marketer
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