Become a Certified Digital Marketer

Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.

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Learn online, on-demand
Including online mentor-led sessions

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Accelerate your career
Gain in-demand tech skills and certifications

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Build your confidence
Hands-on practice and expert feedback

A fully guided, supported learning experience

Step 1

Discover new skills

Develop and master new in-demand digital skills and know-how from industry experts.

Digital Marketing Fundamentals

  • Understand the role of marketing within a business
  • Set SMART objectives
  • Build customer personas aligned to the consumer journey
  • Define basic digital marketing strategy KPIs
  • Align channels to marketing outcomes

Website Analytics

  • Identify goals and conversions for various types of websites
  • Understand key Google Analytics reports and capabilities
  • Evaluate your audience and measure the success of your marketing efforts
  • Provide optimization recommendations to enhance your marketing ROI

Email Marketing

  • Navigate the functionality of an email service provider (Mailchimp)
  • Create an email campaign designed for maximum conversion
  • Analyze metrics for campaign optimization

Search Engine Marketing

  • Learn the basics of SEM with Google Ads
  • Build an effective keyword strategy
  • Analyze keyword data and provide recommendations for campaign optimization
  • Launch a paid advertising campaign

And Much More

  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Data-Driven Digital Marketing Strategy
5-Star Rating

93% of students would recommend our course to a colleague or friend.

Digital Marketing Certificate
HubSpot
Step 2

Earn in-demand credentials

Successful completion of the program earns you a valuable Digital Marketing certificate of completion in addition to three in-demand technology certifications:
• Google Analytics
• Google Search Marketing
• HubSpot Email

Step 3

Advance your career

Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.

Resume and cover letter review + tips

Put your best foot forward and ensure you stand out from the crowd. Learn how to customize your resume to the job description, use technology-friendly formatting, and explore examples to inspire the content that will set you apart.

Optimize your LinkedIn profile

Leverage LinkedIn to open doors and be the backstop to all of your other job search efforts.

Small group workshops

Ask questions, compare notes with other learners, and expand your network. Hosted by a career coach, topics during these sessions may include: career development, communicating transferable skills, negotiating tips, and Q&As with a hiring manager or recruiter.

Career coaching

Need a bit more help or have specific areas or concerns you want more input on? Get access to our career coaches.

So you can…

Interview with confidence

Learn how to navigate various interview questions and prove your worth when you are actually “in the room” and properly follow up post-interview. Then, practice, practice, practice!

Negotiate with ease

Maximize your opportunity by understanding how to negotiate a job offer for life-changing compensation and benefits.

Transform your career

Learn the strategy of career advancement. Contrary to popular belief, job searching is not based on pure luck. It is, instead, a tried-and-true “process” that anybody can learn and apply.

"After the course, I had three interviews in one week, one of which pays 45% more than my current salary."

Explore your options

Meet with our advisors to discover potential career possibilities, review if this type of program is right for you, and discuss available discounts and flexible payment options.

Your expert instructors

They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.

Steph Parker

Steph Parker

Director, Digital Strategy
Digitas Health

Damaris Lasa

Damaris Lasa

GOOGLE ANALYTICS EXPERT
AND INSTRUCTOR

Ryder Meehan

Ryder Meehan

Co-Founder at
Upgrow

Latasha James

Latasha James

Owner of
James + Park

Enroll now in Digital Marketing Science

Digital Marketing certificate course

10 weeks

Flexible online learning with optional mentor-led live sessions

Price: $2,500

Price: $2500

$1,850 (Save $650)

Secure your spot now
Flexible payment options are available
On-demand with live sessions
Expert instructors

3 technology certifications + certificate of completion from University of North Florida

September 12–November 25, 2022

Optional live sessions

Mondays, 4:00–6:00 p.m. PT

Mondays, 7:00–9:00 p.m.  ET

Mondays, 6:00–8:00 p.m. CT

Mondays, 5–7 PM MT

Mondays, 4:00–6:00 p.m.

October 3–December 16, 2022

Optional live sessions

Tuesdays, 4:00–6:00 p.m. PT

Tuesdays, 7:00–9:00 p.m.  ET

Tuesdays, 6:00–8:00 p.m. CT

Tuesdays, 5–7 PM MT

Tuesdays, 4:00–6:00 p.m.

November 7-January 27, 2022

Optional live sessions

Wednesdays, 4:00–6:00 p.m. PT

Wednesdays, 7:00–9:00 p.m.  ET

Wednesdays, 6:00–8:00 p.m. CT

Wednesdays, 5–7 PM MT

Wednesdays, 4:00–6:00 p.m.

View the course syllabus

Frequently asked questions

How do I ensure a spot in the course?

Course sizes are limited, so you will want to complete the enrollment form and payment process in order to secure a spot.

Who is the ideal candidate for this program?

Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in Digital Marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.

Our program is ideal for:

  • Recent graduates
  • Marketing professionals (1-5 years experience) looking to update their skill sets
  • Experienced professionals re-entering the workforce
  • Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
  • Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

Do I need to have previous Digital Marketing experience?

Not necessarily. Some material may be more advanced to those without any previous experience, in which case our mentors can work with you to help fill the knowledge gap to ensure you are getting a full experience.

How many hours a week should I expect to spend on the program?

Each week learners can expect to spend four to six hours working independently (engaging with the online content and/or working in their Strategic Digital Marketing Playbook). In addition, learners will meet once a week for one to two hours in a live, group session. These live sessions are optional but highly recommended.

Will I receive credit for this course?

Yes… this training certificate is eligible for 3 hours of college credit if you seek ongoing degree work through IWU.  If the outcomes align with a course in your program, you could get full course credit. If it does not, you will receive general elective credit.

Will I receive credit for this course?

No, this is a non-credit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your human resources department to determine your eligibility.

What is the Talent Ladder?

The Talent Ladder offers comprehensive, innovative training solutions to employers, organizations and individuals facing talent shortages and skill gaps. We create training programs that attract, develop, and upskill the workforce and offer college credit toward degrees in the process. We connect training to education through credit eligible micro-credentials.

If I enroll in this program, am I considered a University of Arizona student?

No, participants in these noncredit programs are not admitted to or enrolled in a University of Arizona for-credit program. Program participants will not be issued a student ID card (CatCard), and they will not have access to on-campus recreational facilities, library privileges, computer labs, discounts or other admitted-student benefits.

What do I need to do to pass the course?

In order to receive a certificate of completion, learners must achieve 70% or better on each module assessment, complete 100% of online coursework, submit a completed Strategic Digital Marketing Playbook, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification).

What is your cancellation and refund policy?

Learners have one week from the start date of the course to drop and receive a full refund.

How do I contact someone to learn more about the course?

We’re happy to help! Email us at support@greenfig.com and someone from our admissions team will respond with additional details.

Who is GreenFig?

We partner with GreenFig, a market-driven education company based in Silicon Valley, CA, to offer innovative and highly rated learning experiences that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

Where does the program take place?

You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live broadcast once a week through our video conference platform. The online learning portal can be accessed from anywhere with an internet connection.

Master the Skills of a Digital Marketer
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