Become a Certified Digital Marketer

Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.

Enroll Now

Learn online, on-demand
Including online mentor-led sessions


Accelerate your career
Gain in-demand tech skills and certifications


Build your confidence
Hands-on practice and expert feedback

Expert instructors, platform certifications, and career support

Step 1

Discover new skills

Develop and master new in-demand digital skills and know-how from industry experts.

Digital Marketing Fundamentals

  • Understand the role of marketing within a business
  • Set SMART objectives
  • Build customer personas aligned to the consumer journey
  • Define basic digital marketing strategy KPIs
  • Align channels to marketing outcomes

Website Analytics

  • Identify goals and conversions for various types of websites
  • Understand key Google Analytics reports and capabilities
  • Evaluate your audience and measure the success of your marketing efforts
  • Provide optimization recommendations to enhance your marketing ROI

Email Marketing

  • Navigate the functionality of an email service provider (Mailchimp)
  • Create an email campaign designed for maximum conversion
  • Analyze metrics for campaign optimization

Search Engine Marketing

  • Learn the basics of SEM with Google Ads
  • Build an effective keyword strategy
  • Analyze keyword data and provide recommendations for campaign optimization
  • Launch a paid advertising campaign

And Much More

  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Data-Driven Digital Marketing Strategy
Digital Marketing Certificate
Step 2

Earn in-demand credentials

Successful completion of the program earns you a valuable Digital Marketing certificate of completion in addition to three in-demand technology certifications:
• Google Analytics
• Google Search Marketing
• HubSpot Email

Step 3

Advance your career

Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.

Resume and cover letter review + tips

Put your best foot forward and ensure you stand out from the crowd. Learn how to customize your resume to the job description, use technology-friendly formatting, and explore examples to inspire the content that will set you apart.

Optimize your LinkedIn profile

Leverage LinkedIn to open doors and be the backstop to all of your other job search efforts.

Small group workshops

Ask questions, compare notes with other learners, and expand your network. Hosted by a career coach, topics during these sessions may include: career development, communicating transferable skills, negotiating tips, and Q&As with a hiring manager or recruiter.

Career coaching

Need a bit more help or have specific areas or concerns you want more input on? Get access to our career coaches.

So you can…

Interview with confidence

Learn how to navigate various interview questions and prove your worth when you are actually “in the room” and properly follow up post-interview. Then, practice, practice, practice!

Negotiate with ease

Maximize your opportunity by understanding how to negotiate a job offer for life-changing compensation and benefits.

Transform your career

Learn the strategy of career advancement. Contrary to popular belief, job searching is not based on pure luck. It is, instead, a tried-and-true “process” that anybody can learn and apply.

"After the course, I had three interviews in one week, one of which pays 45% more than my current salary."

Explore your options

Meet with our advisors to discover potential career possibilities, review if this type of program is right for you, and discuss available discounts and flexible payment options.

Your expert instructors

They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.

Steph Parker

Steph Parker

Director, Digital Strategy
Digitas Health

Damaris Lasa

Damaris Lasa


Ryder Meehan

Ryder Meehan

Co-Founder at

Latasha James

Latasha James

Owner of
James + Park

Enroll now in Digital Marketing Science

Digital Marketing certificate course

10 weeks

Flexible online learning with optional mentor-led live sessions

Price: $2,500

Price: $2500

$1,982 (Save $518)

Secure your spot now
Flexible payment options are available
On-demand with live sessions
Expert instructors

3 technology certifications + certificate of completion from UCSC Silicon Valley Extension

February 6-April 14, 2023

Optional live sessions

Wednesdays, 4–6 p.m. PT

Wednesdays, 7–9 p.m.  ET

Wednesdays, 6–8 p.m. CT

Wednesdays, 5–7 PM MT

Wednesdays, 5-7 p.m. MT

March 6-May 19, 2023

Optional live sessions

Mondays, 4–6 p.m. PT

Mondays, 7–9 p.m.  ET

Mondays, 6–8 p.m. CT

Wednesdays, 5–7 PM MT

Mondays, 5-7 p.m. MT

April 3-June 9, 2023

Optional live sessions

Tuesdays, 4–6 p.m. PT

Tuesdays, 7–9 p.m.  ET

Tuesdays, 6–8 p.m. CT

Tuesdays, 5–7 PM MT

Tuesdays, 5-7 p.m. MT

See what our learners have to say

Our course attracts professionals from leading brands

View the course syllabus

Frequently Asked Questions

What is The Talent Ladder?

The Talent Ladder offers comprehensive, innovative training solutions to employers, organizations, and individuals facing talent shortages and skill gaps. We create training programs that attract, develop, and upskill the workforce and offer college credit toward degrees in the process. We connect training to education through credit-eligible micro-credentials.

Will I receive credit for this course?

Yes… this training certificate is eligible for 3 hours of college credit if you seek ongoing degree work through IWU. If the outcomes align with a course in your program, you could get full course credit. If it does not, you will receive general elective credit.

If I enroll in this program, am I considered a University of Arizona student?

No, participants in these noncredit programs are not admitted to or enrolled in a University of Arizona for-credit program. Program participants will not be issued a student ID card (CatCard), and they will not have access to on-campus recreational facilities, library privileges, computer labs, discounts, or other admitted-student benefits.

What’s the job outlook for Digital Marketers?

The Bureau of Labor and Statistics projects Digital Marketing job growth to be above average with 10% growth over the next ten years. It’s no surprise that the number of companies hiring Digital Marketers has grown by 33%.* So, why is the Digital Marketing field experiencing high growth? It’s an agile, cost-effective, and self-informing method of connecting with the consumer. Businesses increasingly rely on Digital Marketing to recession-proof their income streams by responding to consumer needs early and often.

* Source

Who is the ideal candidate for this program?

Characteristics of an ideal candidate include someone who is tech-savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in Digital Marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker who can balance the time commitment required for the program with other responsibilities.

‍Our program is ideal for:

  • Recent graduates looking to build practical, hands-on skill sets
  • Marketing professionals (1-5 years experience) looking to update their skill sets
  • Experienced professionals re-entering the workforce
  • Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
  • Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

This program will prepare graduates for roles similar to:

  • Marketing Manager
  • Marketing Specialist
  • Marketing Associate
  • Digital Marketing Manager
  • Digital Strategist
  • And more...

Have additional questions? Email us at and someone from our admissions team will get back to you.

Is career support available?

Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals. 

Is job placement included?

We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.

What types of roles can you get after the course?

This program will prepare graduates for roles similar to:

  • Marketing Manager
  • Marketing Specialist
  • Marketing Associate
  • Digital Marketing Manager
  • Digital Strategist
  • And more…

Will I have a completed portfolio at the end of the course?

The course and the Playbook exercises will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.

How many hours a week should I expect to spend on the program?

You should expect to spend six to eight hours engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real-time with peers, mentors, and industry experts.

Will I earn a certificate?

Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in Digital Marketing, as well as the following industry certificates:

  • Google Ads Search Certification
  • Google Analytics Individual Certification 
  • HubSpot Email Marketing Certification

What do I need to do to pass the course?

In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification).

What payment options are offered?

Great question! There are multiple options to pay for this course. The first way is to pay upfront, online. This option also provides the largest savings.  

We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there you can click on the "Get Qualified" link to see what options are available.

You may want to ask your employer if this course can be paid for through your continuing education or professional development benefits. We can provide suggestions and templates for how to ask your employer to cover the cost of the course - email to learn more.

What is your cancellation and refund policy?

Learners have one week from the start date of the course to drop and receive a full refund.

Where does the program take place?

You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live sessions once a week through our video conference platform. The live sessions are recorded. The online learning management system can be accessed on a computer from anywhere with an internet connection.

Who is GreenFig?

We partner with GreenFig, a market-driven education company based in Silicon Valley, CA, to offer innovative and highly rated learning experiences that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

We partner with GreenFig, a market-driven education company based in Silicon Valley, CA, to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

Master the Skills of a Digital Marketer
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